Facebook ad budgets grow faster than search spending

Kenshoo’s clients increased Facebook ad spend 32% in the first half of 2012.

Posted 08/27/2012Zak StamborPost a comment

Related Searches:Top 10 Retail Product Searches | Kenshoo

Product research starts at Google and Amazon

Online consumers rely on those sites more than stores for product information.

Posted 08/27/2012Allison Enright1 comments

The shift to Google Shopping

Retailers prepare for Google’s new comparison shopping service.

Posted 08/22/2012Thad RueterPost a comment

Related Searches:Average Profit Margin | Google Trusted Stores | Seo

Smartphone owners rely heavily on mobile search to find local merchants

But purchasing behavior differs based on products and markets, Nielsen finds.

Posted 08/21/2012Bill SiwickiPost a comment

Google agrees to buy Frommer’s online travel service

The deal could boost Google’s travel and local search business.

Posted 08/13/2012Paul DemeryPost a comment

Google settles a privacy dispute with the FTC

At issue was Google’s use of cookies in some DoubleClick ads.

Posted 08/10/2012Allison EnrightPost a comment

Related Searches:Ftc

Retail rivals take on Amazon in paid search—and win

The retail giant isn’t to be ignored, but it has real competition, AdGooroo says.

Posted 08/08/2012Amy DustoPost a comment

Related Searches:Bloomingdales | Toys R Us | Bloomingdales Direct

Google points consumers toward mobile-optimized sites

It tests placing phone icons in mobile search results to denote mobile sites.

Posted 08/08/2012Katie DeatschPost a comment

Related Searches:Bernard Luthi | Akamai

Paid search ads drive a 32% increase in Q2 sales

Conversions from paid search also rose 7%, PM Digital says.

Posted 07/31/2012Allison EnrightPost a comment

Related Searches:Mother's Day | Industry Average Conversion Rates

Vacuum manufacturer Oreck picks up more sales with targeted marketing

The company tailors marketing messages based on how shoppers arrive at the site.

Posted 07/19/2012Katie DeatschPost a comment