How Build.com constructs a long view of its customers

The retailer segments customers by lifetime value to improve returns.

Posted 03/07/2013Amy DustoPost a comment

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Facebook gives its news feed a face lift

The move could open up new advertising opportunities.

Posted 03/07/2013Zak StamborPost a comment

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How $200,000 in Facebook ads becomes $10 million in e-commerce sales

An IRCE 2013 speaker details Facebook tactics.

Posted 03/06/2013Stefany MoorePost a comment

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How Blinds.com improved its customer service

Technology and automation enable the e-retailer to up its game.

Posted 03/06/2013Zak StamborPost a comment

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Encouraging influential shoppers to share sparks sales for Tesco

The U.K. retailer works with word-of-mouth marketing firm BzzAgent.

Posted 03/05/2013Zak StamborPost a comment

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Facebook adjusts its preferred developer program

The social network temporarily stopped accepting applications last month.

Posted 03/05/2013Zak StamborPost a comment

How social media enlivens The Field Museum

An IRCE 2013 nonprofit speaker gives tips about crafting a social media plan.

Posted 03/01/2013Thad RueterPost a comment

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Facebook amps up its ad arsenal

The social network plans to buy Microsoft Corp.’s Atlas Advertiser Suite.

Posted 02/28/2013Zak StamborPost a comment

Facebook enhances an ad-targeting tool

Retailers can draw on external data to reach more specific consumer segments.

Posted 02/27/2013Amy DustoPost a comment

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How Daily Grommet used a Pinterest contest to attract traffic

The online marketplace also grew its follower base by 14.4%.

Posted 02/25/2013Zak StamborPost a comment

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