Storytelling drives Seventh Generation’s content strategy

It’s how the retailer of eco-friendly home products romances shoppers.

Posted 02/19/2013Allison EnrightPost a comment

Related Searches:Irwd 2013 | Web Design And Usability | E Commerce Lesson Plans

Facebook tests new features for Offers

The social network gives retailers more ways to sell via its discount service.

Posted 02/19/2013Zak StamborPost a comment

Mobile Twitter users represent a rapt audience for advertisers

They’re 58% more likely to recall an ad than other users, Twitter and Compete find.

Posted 02/19/2013Bill SiwickiPost a comment

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‘Candy’ jewelry—and Twitter—play big roles online for Valentine’s Day

Some e-retailers, though, report less-than-stellar average order values.

Posted 02/15/2013Thad RueterPost a comment

Related Searches:Adobe | Top Jewelry Companies | Average Time Spent Online

How Express strikes while the customer is hot to purchase

 Consumers can buy and engage at all times from the apparel retailer.

Posted 02/13/2013Don DavisPost a comment

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Facebook puts the brakes on its preferred developer program

Those developers help marketers manage efforts on Facebook.

Posted 02/13/2013Zak StamborPost a comment

Twitter gets into e-commerce

The social network and American Express enable buying via tweets.

Posted 02/12/2013Zak StamborPost a comment

Related Searches:Tax | Express | Digital Catalog

Google spurs retailers to use Google+

The search giant features brands’ posts to search results.

Posted 02/08/2013Zak StamborPost a comment

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Social Likes turn to love

Retailers are flooding social networks with Valentine's Day promotions.

Posted 02/08/2013Paul DemeryPost a comment

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Facebook tests a new targeting tool

‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.

Posted 02/06/2013Zak StamborPost a comment

Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew