Google spurs retailers to use Google+

The search giant features brands’ posts to search results.

Posted 02/08/2013Zak StamborPost a comment

Related Searches:Thinkgeek | Google Plus | Rei

Social Likes turn to love

Retailers are flooding social networks with Valentine's Day promotions.

Posted 02/08/2013Paul DemeryPost a comment

Related Searches:Blue Nile | Ice | Promoted Tweets

Facebook tests a new targeting tool

‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.

Posted 02/06/2013Zak StamborPost a comment

Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew

Top e-retailers put a greater focus on products and social sharing

More retailers put store locators on their sites and on Facebook, a new study says.

Posted 02/06/2013Amy DustoPost a comment

Related Searches:Instagram | Youtube | Freedman

Foursquare releases a business app

Retailers can use it to share store news and monitor customer check-ins.

Posted 02/05/2013Amy DustoPost a comment

Related Searches:Geolocation | Foursquare

Wal-Mart adds nearly 2.2 million Facebook fans in Q4

At the end of 2012, the retailer had 26.26 million Likes of its page.

Posted 02/05/2013Zak StamborPost a comment

Related Searches:Victorias Secret | Adidas E-commerce | Channeladvisor

Facebook sells Facebook-branded gift cards

Consumers can give friends gift cards for Target and Sephora.

Posted 01/31/2013Zak StamborPost a comment

Related Searches:Facebook Gifts | Sephora | Gift Cards

Facebook on the go

Facebook for the first time has more mobile daily users than desktop users.

Posted 01/30/2013Zak StamborPost a comment

Related Searches:Monetate | Facebook Gifts | Facebook Q4

Social media advertising grows at the expense of other channels

But many retailers still don’t have a clear sense of ROI, Nielsen says.

Posted 01/30/2013Zak StamborPost a comment

Related Searches:Needle | Vizu

Location matters when it comes to Facebook ads

News feed ads have a click-through rate 45 times greater than display ads.

Posted 01/29/2013Zak StamborPost a comment