How social networks can encourage sales

A new report attaches monetary value to consumers’ sharing product links.

Posted 01/03/2013Zak StamborPost a comment

Related Searches:Social Media Sales

Buy.com gets into video production

The Rakuten property creates marketing messages for e-retailers.

Posted 12/31/2012Thad RueterPost a comment

Retailers move social media out of its silo

Express and Sephora weave social elements through their holiday campaigns.

Posted 12/20/2012Zak StamborPost a comment

Related Searches:Sephora | Cosmetics | Cosmetics Online Sales

Facebook starts a second test of Collections

The feature enables retailers to present groups of products.

Posted 12/19/2012Thad RueterPost a comment

Related Searches:Pottery Barn | Wayfair | Etsy

After Facebook and Twitter successes, eMarketer revises its mobile ad sales predictions

U.S. mobile ad sales will soar 180% to $4.06 billion this year.

Posted 12/18/2012Bill SiwickiPost a comment

Related Searches:Millennials | 2011 Online Sales Forecast

GameFly finds customers through Facebook ads

But those ads require the right measurement tools.

Posted 12/17/2012Zak StamborPost a comment

Related Searches:Lowe's | Customer Acquisition Costs | Video Conversion

Busy online shoppers look for bright objects

Product appearance can trump brand preference, a Caltech study says.

Posted 12/13/2012Amy DustoPost a comment

Related Searches:Case Study | Chat

Google Shopping expands internationally

Google woos retailers in 10 countries with ad credits.

Posted 12/11/2012Thad RueterPost a comment

Related Searches:Australia | Spain

Online marketing firm ValueClick has a new CEO

Chief operating officer John Giuliani takes over for James Zarley.

Posted 12/11/2012Thad RueterPost a comment

Ideagility launches a pay-per-click tool for retailers

Starting at $50/month, AgileBid automates paid ad management on Google and Bing.

Posted 12/07/2012Amy Dusto1 comments

Related Searches:Adwords | Customer Acquisition Costs