Google bids for more mobile ad revenue

Enhanced Campaigns let retailers customize paid search ads in one account.

Posted 02/07/2013Katie DeatschPost a comment

Related Searches:Adobe | Adwords | Tablet Conversion Rates

Facebook tests a new targeting tool

‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.

Posted 02/06/2013Zak StamborPost a comment

Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew

ShopSavvy paints a more vivid picture of the products it promotes

The mobile shopping app adds more product details, videos and photos.

Posted 02/06/2013Katie DeatschPost a comment

Related Searches:Google Wallet | Target Corp Online Sales | Bestbuy

Who won the online Ad Bowl?

Retailers and brands spent record amounts for ad airtime during the Super Bowl.

Posted 02/04/2013Katie DeatschPost a comment

Related Searches:Apparel Online Sales Statistics | Bestbuy | Average Time Spent Online

A weapons seller loses favor with Google

E-retailer Cory Brown responds by creating his own marketplace.

Posted 01/30/2013Amy DustoPost a comment

Related Searches:Adwords

Facebook on the go

Facebook for the first time has more mobile daily users than desktop users.

Posted 01/30/2013Zak StamborPost a comment

Related Searches:Monetate | Facebook Gifts | Facebook Q4

Social media advertising grows at the expense of other channels

But many retailers still don’t have a clear sense of ROI, Nielsen says.

Posted 01/30/2013Zak StamborPost a comment

Related Searches:Needle | Vizu

Location matters when it comes to Facebook ads

News feed ads have a click-through rate 45 times greater than display ads.

Posted 01/29/2013Zak StamborPost a comment

Dad beats Brad (Pitt) this Valentine’s Day

For Valentine’s Day, retailers aim to give shoppers—including moms—what they want.

Posted 01/25/2013Katie DeatschPost a comment

Related Searches:Kohl's | Gilt | Kohls

Small e-retailers have big plans

49% will create sites this year and most will offer free shipping, a survey says.

Posted 01/25/2013Amy DustoPost a comment

Related Searches:Alibaba | Top 10 Retail Product Searches | India