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/ Marketing
Creativity offers low-tech solution to complex site problems, says designer
While advanced imaging technologies can rev up online product display, it’s not the only way to get the job done – sometimes, a simpler approach works too.
Posted 04/02/2004Kurt PetersPost a comment
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/ Marketing
Site search shouldn’t end with “No results found,” says design consultant
56% of top retail sites surveyed offer no further help when queries find no matches–-but the best online retailers offer more options to keep customers connected, says design consultant 37signals.
Posted 03/31/2003Kurt PetersPost a comment
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/ Marketing
Imperfect queries tank site search at some top e-retailers
A survey of the accuracy of retail sites’ search functions shows most sites fall short in directing shoppers to the right products. But "flexible" LandsEnd.com handles misspellings, synonyms and more to top 37signal’s list on site search usefulness.
Posted 03/25/2003Paul DemeryPost a comment
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When search dead-ends
It`s time for e-retailing to pay attention to what happens when customers get no results on product searches, says a design and usability consultant, who points out that new industries design for the best-case scenario while ignoring other possibilities.
Posted 05/28/2003Internet RetailerPost a comment
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