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/ Technology
More retailers plan to offer gift cards that mobile shoppers can use
61% of retailers in a survey plan to do so over the next three years.
Posted 08/01/2012Kevin WoodwardPost a comment
Related Searches:Mobile Gift Cards
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/ Technology
Retailers should pay more attention to supply chains in 2012, a report urges
Half of retailers don’t have access to accurate inventory and order data, Aberdeen says.
Posted 12/30/2011Allison EnrightPost a comment
Related Searches:Barneys
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/ Technology
Take a first step to boost cross-channel traffic
A loyalty program that crosses all retail channels can spike holiday sales.
Posted 06/23/2011Paul Demery1 comments
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/ Technology
Mobile devices present a path to personalization for bricks-and-mortar stores, report says
Aberdeen Group finds that more than half of retailers want to offer personalized mobile promotions.
Posted 03/31/2011Thad Rueter1 comments
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/ Marketing
Marketers plan to boost their e-mail marketing budgets
60% of marketers plan to increase their e-mail spend 10% or more this year.
Posted 01/26/2011Zak StamborPost a comment
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/ Marketing
More than half of top e-retailers personalize search results
Research says best-in-class e-retailers invest in site search to match customer expectations.
Posted 11/16/2010Allison EnrightPost a comment
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/ Marketing
Carry application monitoring all the way out to the user end, Aberdeen says
The top-ranking 20% of companies surveyed were twice as likely to boost brand reputation by monitoring Internet applications from the end-user view, Aberdeen Group says in a new report.
Posted 07/30/2009Paul DemeryPost a comment
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/ Technology
More online marketers measuring ROI of Internet search, Aberdeen says
The complexity of search engine marketing is leading more online marketers to calculate the return on investment of both paid and organic search marketing campaigns, research and advisory firm Aberdeen Group says.
Posted 10/16/2008Paul DemeryPost a comment
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/ Technology
AMR Research hires three retail tech veterans
AMR Research has hired Andy Sanfilippo as research director for processes and technologies in merchandising, Dawn O’Brien to manage AMR’s retail peer forum network, and Chris Fletcher as research director for CRM and enterprise mobility.
Posted 08/06/2007Kurt PetersPost a comment
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/ Marketing
Analytics a gateway to improving conversion, new Aberdeen Group study says
69% of companies surveyed by Aberdeen track conversions with analytics. Only 14% of these were satisfied with their conversion rate, but all viewed web analytics as a means of improving it.
Posted 05/24/2007Paul DemeryPost a comment
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