/ Technology

Retailers use live chat to solve consumer problems and close sales

Retailers offering live chat are becoming more sophisticated about using web site pop-up windows to invite consumers to use the communication service, says Ross Haskell, director of marketing for Bold Software, which sells live chat technology.

Posted 05/11/2010Internet RetailerPost a comment

/ Marketing

Abt sends out e-mails touting top-rated items and brings in added sales

An e-mail campaign featuring top-rated items in several product categories produces double the revenue of other campaigns for electronics retailer Abt.

Posted 08/25/2009Katie DeatschPost a comment

/ Technology

20% of visitors using live chat at Abt.com make online purchases

The conversion rate for live chatters at the Abt Electronics web site increased to 20 times the normal web site visitor rate after the consumer electronics and appliances retailer implemented the BoldChat system in June 2008.

Posted 04/07/2009Katie DeatschPost a comment

/ Marketing

How Abt Electronics boosts e-mail open rates and conversion rates

At Abt Electronics, striking the right balance of product images and text in e-mail has led to a lift in open rates of about 10% while adding a couple percentage points to conversion rates, co-president Jon Abt says.

Posted 02/07/2008Paul DemeryPost a comment

Flat panel TVs and appliances lead web sales growth at Abt Electronics

Retail chain Abt Electronics reports web sales growth of 20% in 2006, citing demand for flat panel televisions—despite falling prices and lower margins—and home appliances.

Posted 02/21/2007Bill BriggsPost a comment