/ Technology

Creative Realities hires two business development execs

Creative Realities, a branding and marketing company, has added Scott Ronay and Gordon H. Blitch to its business development team. The two will drive new business and grow large accounts for the firm both in the U.S. and globally.

Posted 07/13/2009Katie DeatschPost a comment

/ Technology

Acxiom acquires personalization technology provider Kefta

Customer data management company Acxiom has acquired Kefta, provider of real-time, dynamic personalization technology for the Internet. Kefta will become part of Acxiom’s business unit dedicated to providing integrated digital marketing services.

Posted 04/06/2007Kurt PetersPost a comment

Netflix reels in former postmaster general as COO

Netflix, in a move to upgrade the distribution system that underlies its business model for online DVD rentals, has hired former U.S. postmaster general Bill Henderson as its new COO, Netflix said today.

Posted 01/18/2006Paul DemeryPost a comment

/ Marketing

E-mail communication doesn’t have to be one way street, Replacements learns

Replacements’ e-mail database grew fourfold in two years, but didn’t yield a lot of information about customers. Running customer lists through Acxiom’s consumer database gave Replacements information to target marketing to attract new customers.

Posted 05/09/2002Kurt PetersPost a comment