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1 - 7 of 7 Results

  • / Press Release

    comScore Announces Appointment of Chris Nicotra as Chief Technology Officer

    Digital Advertising Technology Veteran to Lead comScore’s Engineering and IT Teams RESTON, VA, February 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Chris Nicotra is joining the comScore management team as Chief Technology Officer. Mr. Nicotra will be responsible for overseeing comScore’s software engineering, data application engineering, and infrastructure technology teams, assuming the...

    Posted 02/08/2010

    Digital Advertising Technology Veteran to Lead comScore’s Engineering and IT Teams RESTON, VA, February 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Chris Nicotra is joining the comScore management team as Chief Technology Officer. Mr.…
  • / Press Release

    AOL Names Greg Coleman President of Platform-A

    Former Head of Global Sales at Yahoo! to Drive Platform-A’s Display Advertising Sales Across AOL’s Businesses NEW YORK, N.Y., February 3, 2009 – AOL today named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and programming networks. Coleman, who has more than 25 years of sales and media experience, will lead Platform-A, the industry’s largest online advertising platform. “Greg...

    Posted 02/13/2009

    Former Head of Global Sales at Yahoo! to Drive Platform-A’s Display Advertising Sales Across AOL’s Businesses NEW YORK, N.Y., February 3, 2009 – AOL today named Greg Coleman President of Platform-A as part of the company’s effort to expand display sales across its advertising and…
  • / Press Release

    AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide

    Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 New York, NY – December 8, 2008 – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with content ranging from...

    Posted 12/09/2008

    Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 New York, NY – December 8, 2008 – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com,…
  • / Press Release

    Nielsen Online Launches Digital Strategic Services Group; Focus Areas to Include Brand Advocacy and Defensive Branding

    Client Feedback and Industry Research Confirm Important Need: Help Inform Online Brand Strategies NEW YORK- May 1, 2008 - Nielsen Online, a service of The Nielsen Company, today announced the launch of its new Digital Strategic Services group, focused on leveraging Nielsen`s online data sources to help clients manage their online reputations, grow brand advocacy and leverage Consumer-Generated Media (CGM). The Digital Strategic Services group,...

    Posted 05/02/2008

    Client Feedback and Industry Research Confirm Important Need: Help Inform Online Brand Strategies NEW YORK- May 1, 2008 - Nielsen Online, a service of The Nielsen Company, today announced the launch of its new Digital Strategic Services group, focused on leveraging Nielsen`s online data sources to…
  • / Technology

    XLNTads reaches out to consumers to produce advertising videos

    A new service launched this week from marketing services provider XLNTads offers a network of hundreds of independent videographers who compete to produce brand marketing videos for distribution over the Internet.

    Posted 08/02/2007Paul DemeryPost a comment

    A new service launched this week from marketing services provider XLNTads offers a network of hundreds of independent videographers who compete to produce brand marketing videos for distribution over the Internet.
  • P&G is loving the results of its dumpcupid.com promo

    The humorous videos portraying Cupid as a chunky, aging frat boy became a web sensation in the weeks leading up to Valentine’s Day, enabling Procter & Gamble to slip in marketing messages for its Herbal Essences shampoo.

    Posted 08/02/2007Paul DemeryPost a comment

    The humorous videos portraying Cupid as a chunky, aging frat boy became a web sensation in the weeks leading up to Valentine’s Day, enabling Procter & Gamble to slip in marketing messages for its Herbal Essences shampoo.
  • Online training helps to address dearth of search marketing pros

    The Search Engine Marketing Professional Organization already is offering an online course in search marketing basics. Next month, it will add courses in advanced search advertising and advanced search engine optimization.

    Posted 02/08/2007Paul DemeryPost a comment

    The Search Engine Marketing Professional Organization already is offering an online course in search marketing basics. Next month, it will add courses in advanced search advertising and advanced search engine optimization.

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