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  • A free tool lets retailers link directly to consumers’ mobile apps

    / Mobile Commerce

    A free tool lets retailers link directly to consumers’ mobile apps

    URLgenius detects the type of device a consumer is using and attempts to open an in-app page when she clicks a link from a smartphone. Initially it’s designed to drive more engagement with brands’ social media pages, but could be extended later to promote mobile purchasing.

    Posted 02/20/2014Amy DustoPost a comment

    URLgenius detects the type of device a consumer is using and attempts to open an in-app page when she clicks a link from a smartphone. Initially it’s designed to drive more engagement with brands’ social media pages, but could be extended later to promote mobile purchasing.

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