Microsoft puts more money into online advertising, buying ad exchange

Software giant buys AdECN, which allows ad networks to auction inventory to advertisers. Deal lets Microsoft keep pace with rivals Google and Yahoo, which have acquired ad exchanges in recent months.

Posted 07/27/2007Don DavisPost a comment

Experclick names interactive ad industry veteran as VP of sales

John Beck joins the auction-based online ad network to head up sales. He brings more than 10 years of experience with interactive advertising and media to his new role.

Posted 05/22/2006Mary WagnerPost a comment

Yahoo aims for more accurate counting of online ad impressions

Measurement standards that are consistent across multiple websites have become critical to the future of impression-based web advertising. Yahoo’s platform is among the first to implement new counting standards developed by the IAB.

Posted 08/10/2005Mary WagnerPost a comment

/ Technology

Online ad market showing signs of maturity in Q3, DoubleClick reports

DoubleClick’s third-quarter ad-service trend report suggests that the online advertising market is showing more stability, indicating the market is maturing. Rich media stays stable at a percentage of all ads served.

Posted 11/10/2004Kurt PetersPost a comment

/ Press Release

Former AOL Vice President Matt Prohaska Tapped as CEO of smartclip

NEW YORK, April 6, 2010 – Supporting the growth of its online video advertising network in North America, smartclip LLC (www.smartclip.com) has appointed media veteran Matt Prohaska as its first chief executive officer. A pioneer in the growth of online advertising since its commercial inception, Mr. Prohaska, 38, has 17 years of experience in online media and broadcast television. He is tasked with expanding smartclip’s network throughout North...

Posted 04/06/2010

/ Press Release

ContextWeb Names Timothy L. Murray as CEO

AT&T; and Dialogic Veteran Brings Experience Growing and Running Technology and Service Businesses Anand Subramanian Remains with ContextWeb as Chairman and President of the ADSDAQ Ad Exchange NEW YORK (March 24, 2010) ContextWeb, Inc. which operates the ADSDAQ Ad Exchange, the largest, independent ad exchange, announced today the naming of Tim Murray as CEO. Murray replaces Anand Subramanian, who will remain with the company as Chairman of the...

Posted 03/29/2010

/ Press Release

Shop.com Chooses DoubleClick Solutions

Complete Integration of DoubleClick’s Revenue Center Platform will benefit SHOP.COM’s merchant and brand advertisers and power SHOP.COM’s merchandising programs Monterey, California, June 11, 2008 (Internet Retailer, Chicago, IL SHOP.COM, the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart™ technology, today announced they have chosen DoubleClick’s Revenue Center...

Posted 06/12/2008

/ Press Release

IAB LAUNCHES INDUSTRY’S FIRST DATABASE OF ADVERTISING SPECIFICATIONS, SIMPLIFIES INTERACTIVE ADVERTISING PROCESS

New York, NY -- (June 11, 2007) The Interactive Advertising Bureau (IAB) has launched the interactive industry’s first centralized database of specifications for ad units. The Creative Specs Database launches with the ad unit specifications of 88 major publishers within the interactive space. “We are very excited about what the launch of the Creative Specs Database means to the advertising industry,” said Randall Rothenberg, President and CEO of...

Posted 06/15/2007