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1 - 10 of 33 Results
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/ E-Retailers
E-retailers look to mom for money
Retailers sell to shoppers seeking gifts beyond the typical bouquet.
Posted 05/10/2013Katie DeatschPost a comment
Related Searches:Jewelry | Mother's Day | Catalog
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/ Technology
Kantar Media acquires paid search specialist AdGooroo
The deal enhances Kantar’s ability to measure paid search spending.
Posted 12/21/2012Zak StamborPost a comment
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/ Marketing
Retail rivals take on Amazon in paid search—and win
The retail giant isn’t to be ignored, but it has real competition, AdGooroo says.
Posted 08/08/2012Amy DustoPost a comment
Related Searches:Autozone | Hasbro | Bloomingdales
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/ Marketing
Google previews an upcoming change to natural search rankings
Sites that offer too much SEO will be punished, but most retailers might escape harm.
Posted 03/22/2012Thad Rueter2 comments
Related Searches:Adgooroo
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/ Marketing
Google schools Overstock.com
Google slaps down Overstock’s attempts to boost its search rankings.
Posted 02/24/2011Thad Rueter2 comments
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/ Marketing
Search becomes more important for consumer goods manufacturers
25% of the traffic to the largest consumer packaged goods sites stems from search.
Posted 10/05/2010Katie DeatschPost a comment
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/ E-Retailers
Google reports a 13% increase in ad clicks in the fourth quarter
Google Inc. reported a 17% increase in year-over-year revenue and a 13% year-over-year increase on clicks from ads on Google.com and affiliated sites. The average cost per click increased 5% over Q4 2008.
Posted 01/22/2010Zak StamborPost a comment
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/ Technology
AdGooroo launches tool for monitoring competitors’ display ads
When Apple recently launched an online display ad for the “Where the Wild Things Are” movie soundtrack, a new ad-monitoring platform from AdGooroo quickly revealed where the ad was appearing and which web sites were showing it to the most viewers.
Posted 10/29/2009Paul DemeryPost a comment
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/ Technology
Google says the worst is over as ad clicks increase 14% in Q3
Google, which derives much of its revenue from e-retailers’ paid search ads, posted a 7% rise in revenue from a year ago and a 14% rise in clicks on search and display ads. Another sign of recovery: the average cost per click was up 5% compared to Q2.
Posted 10/16/2009Katie DeatschPost a comment
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/ Technology
AdGooroo adds a new executive vice president of client services
AdGooroo taps into DoubleClick’s ranks for a new head of client service and marketing initiatives as it builds out its search engine marketing tool suite.
Posted 06/23/2008Katie DeatschPost a comment
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