/ Marketing

Retailers’ paid search spending increases 26% in Q4

Mobile ads accounted for nearly a quarter of paid search spending on Black Friday.

Posted 01/10/2012Allison EnrightPost a comment

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/ Marketing

Retailers increase their paid search spending in the second quarter

Marin says spending on search engine marketing rose 7% compared with last year.

Posted 07/08/2011Thad Rueter1 comments

/ Marketing

Social media ad spending will hit $8.3 billion in 2015

Facebook display ads will account for most of that spending, a report says.

Posted 05/04/2011Zak StamborPost a comment

/ Technology

Click fraud increases 15.3% in Q4

A Click Forensics report cautions about an inflation scheme involving banner ads.

Posted 01/26/2011Thad RueterPost a comment

/ Marketing

Q3 display ad impressions jump 22% from a year ago

Facebook delivered nearly a quarter of all display ad impressions, comScore says.

Posted 11/08/2010Allison EnrightPost a comment