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1 - 10 of 42 Results

  • / Technology

    Ad firm serves consumers online banners promoting products they have viewed

    Criteo recently opened its doors in Silicon Valley to fill what it believes is a void in the U.S. market: Highly targeted banner ads that show consumers the products they viewed but did not purchase on e-commerce sites.

    Posted 04/08/2010Katie EvansPost a comment

    Criteo recently opened its doors in Silicon Valley to fill what it believes is a void in the U.S. market: Highly targeted banner ads that show consumers the products they viewed but did not purchase on e-commerce sites.
  • / Press Release

    ClickTurn Ad Builder, Powered by Widgetbox, Enables DIY Rich Media 2.0 Internet Ads

    Each ClickTurn Ad Also Offers Companion Mobile Site for Expanded Impact Palm Desert, CA.,-March 22, 2010-ClickTurn™, the leader in rich media 2.0, the next generation of Internet rich media advertising, today announced the release of ClickTurn Ad Builder™, a DIY solution for easy Internet rich media ads. ClickTurn Ad Builder is powered by Widgetbox™, the world’s largest resource for Internet widgets. Announced at the DEMO Spring 2010 conference,...

    Posted 03/31/2010

    Each ClickTurn Ad Also Offers Companion Mobile Site for Expanded Impact Palm Desert, CA.,-March 22, 2010-ClickTurn™, the leader in rich media 2.0, the next generation of Internet rich media advertising, today announced the release of ClickTurn Ad Builder™, a DIY solution for easy Internet rich…
  • / Marketing

    New icon is designed to connect consumers with online privacy principles

    When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.

    Posted 02/04/2010Paul DemeryPost a comment

    When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.
  • / Press Release

    RealMedia Latin America to Expand Quova Geotargeting Reach

    Open AdStream® Geotargeting Module to be Made Available to Further Spanish-speaking Countries in Latin America MOUNTAIN VIEW, Calif. - March 3, 2009 – Quova, Inc., the leading provider of IP geolocation data, today announced that Realmedia Latin America will extend the reach of its Open AdStream geotargeting module, delivering relevant content or advertising to a Web site visitor based on his location, across all of the 16 Spanish-speaking...

    Posted 03/04/2009

    Open AdStream® Geotargeting Module to be Made Available to Further Spanish-speaking Countries in Latin America MOUNTAIN VIEW, Calif. - March 3, 2009 – Quova, Inc., the leading provider of IP geolocation data, today announced that Realmedia Latin America will extend the reach of its Open AdStream…
  • / Press Release

    Mediaplex Releases Dynamic Behavioral Targeting Suite

    Product Advancements Enable 1-1 Messaging, Eliminate Wasted Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. – December 10, 2008 – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables...

    Posted 12/12/2008

    Product Advancements Enable 1-1 Messaging, Eliminate Wasted Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. – December 10, 2008 – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which…
  • / Press Release

    ExactTarget Launches First of Its Kind Google Ad Manager Integration, ‘Live Ads’

    Publishers now have a one-stop resource for managing their web and email advertising inventory with ExactTarget’s Live Ads INDIANAPOLIS, IND. – September 23, 2008: ExactTarget Connections ’08 Conference – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of Live Ads, a first of its kind integration between email and ad serving technology that will help publishers monetize the interactions...

    Posted 10/08/2008

    Publishers now have a one-stop resource for managing their web and email advertising inventory with ExactTarget’s Live Ads INDIANAPOLIS, IND. – September 23, 2008: ExactTarget Connections ’08 Conference – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions,…
  • / Press Release

    OpenX Announces Major Ad Server Update

    Launch of OpenX 2.6 Features New API, Dashboard and Other Enhancements PASADENA, Calif., Aug. 13 -- OpenX Technologies, Inc. (OpenX), the world`s leading independent ad server for web publishers, today announced the launch of version 2.6, a major update to its free, open source software. The release contains dozens of new features, including a new application programming interface (API), a dashboard and a faster ad tag. "OpenX is committed to...

    Posted 08/21/2008

    Launch of OpenX 2.6 Features New API, Dashboard and Other Enhancements PASADENA, Calif., Aug. 13 -- OpenX Technologies, Inc. (OpenX), the world`s leading independent ad server for web publishers, today announced the launch of version 2.6, a major update to its free, open source software. The…
  • / Press Release

    Shop.com Chooses DoubleClick Solutions

    Complete Integration of DoubleClick’s Revenue Center Platform will benefit SHOP.COM’s merchant and brand advertisers and power SHOP.COM’s merchandising programs Monterey, California, June 11, 2008 (Internet Retailer, Chicago, IL SHOP.COM, the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart™ technology, today announced they have chosen DoubleClick’s Revenue Center...

    Posted 06/12/2008

    Complete Integration of DoubleClick’s Revenue Center Platform will benefit SHOP.COM’s merchant and brand advertisers and power SHOP.COM’s merchandising programs Monterey, California, June 11, 2008 (Internet Retailer, Chicago, IL SHOP.COM, the destination comparison shopping engine that…
  • / Press Release

    Compete Inc.`s New Behavior Match™ Tool Brings New Precision to Online Media Buying

    Greater site coverage and superior segmentation mean better results for advertisers Boston, MA., December 3, 2007 –- Compete, Inc., a leading web analytics company, today released Behavior Match™, a groundbreaking new tool that improves the precision and efficiency of online advertising. Designed for agencies, publishers and online marketers, the tool represents a major leap forward in the planning and measurement of online advertising campaigns....

    Posted 12/07/2007

    Greater site coverage and superior segmentation mean better results for advertisers Boston, MA., December 3, 2007 –- Compete, Inc., a leading web analytics company, today released Behavior Match™, a groundbreaking new tool that improves the precision and efficiency of online advertising.…
  • / Press Release

    COLLECTIVE MEDIA WORKS WITH DOUBLECLICK SEEKING TO OPTIMIZE RICH MEDIA CAMPAIGN PERFORMANCE BEYOND THE CLICK

    Optimization Not Just for Direct Marketers Anymore NEW YORK – October 9, 2007 – Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART® Adapt automated optimization solution to deliver campaign optimization beyond standard direct marketing metrics. Collective engaged DoubleClick Inc., the premier provider of digital marketing technology and services, seeking to optimize a...

    Posted 10/17/2007

    Optimization Not Just for Direct Marketers Anymore NEW YORK – October 9, 2007 – Collective Media, a leading online advertising network, today announced that it successfully leveraged DoubleClick’s DART® Adapt automated optimization solution to deliver campaign optimization beyond standard…

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