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/ Technology

Ad firm serves consumers online banners promoting products they have viewed

Criteo recently opened its doors in Silicon Valley to fill what it believes is a void in the U.S. market: Highly targeted banner ads that show consumers the products they viewed but did not purchase on e-commerce sites.

Posted 04/08/2010Katie DeatschPost a comment

Criteo recently opened its doors in Silicon Valley to fill what it believes is a void in the U.S. market: Highly targeted banner ads that show consumers the products they viewed but did not purchase on e-commerce sites.

/ Marketing

New icon is designed to connect consumers with online privacy principles

When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.

Posted 02/04/2010Paul DemeryPost a comment

When the Federal Trade Commission pushed for more transparency last year in online behavioral advertising, it also said web sites should provide a clear notice of their privacy principles. A new icon produced by the ad industry is designed to do that.

/ Technology

Mediaplex and EyeWonder offer integrated ad serving and rich media services

Rich media provider EyeWonder and Mediaplex are jointly offering integrated ad serving, rich media and video products and services.

Posted 08/29/2006Kurt PetersPost a comment

Rich media provider EyeWonder and Mediaplex are jointly offering integrated ad serving, rich media and video products and services.

Search marketing company Did-It searches within to find new CTO

John Merryman, who joined the company last year, becomes CTO. Previously he oversaw the development of Dart at DoubleClick.

Posted 06/30/2006Kurt PetersPost a comment

John Merryman, who joined the company last year, becomes CTO. Previously he oversaw the development of Dart at DoubleClick.

/ Technology

DoubleClick forms partnership with Omniture for web analytics

Less than three years after launching its analytics product, SiteAdvance, DoubleClick pulls the plug on it to integrate its e-mail and ad serving programs with Omniture’s SiteCatalyst. SiteAdvance customers can make the transfer starting next year.

Posted 12/08/2004Kurt PetersPost a comment

Less than three years after launching its analytics product, SiteAdvance, DoubleClick pulls the plug on it to integrate its e-mail and ad serving programs with Omniture’s SiteCatalyst. SiteAdvance customers can make the transfer starting next year.

/ Technology

Click-throughs are only the first step in an online campaign, study says

Consumers who viewed but didn’t click on an online ad in the second quarter were more likely than clickers to convert to an advertiser’s intended activity, such as making a purchase or registering for e-mail, DoubleClick reports.

Posted 07/26/2004Kurt PetersPost a comment

Consumers who viewed but didn’t click on an online ad in the second quarter were more likely than clickers to convert to an advertiser’s intended activity, such as making a purchase or registering for e-mail, DoubleClick reports.

/ Technology

Interest in targeting alternatives rising as online CPM costs rise

A partnership with Digital Envoy enhances DoubleClick’s ability to geo-target online ads. Targeting with multiple filters drives more efficiency from online campaigns, says DoubleClick.

Posted 03/22/2004Mary WagnerPost a comment

A partnership with Digital Envoy enhances DoubleClick’s ability to geo-target online ads. Targeting with multiple filters drives more efficiency from online campaigns, says DoubleClick.

Related Searches:Average Cpm

/ Technology

Rich media show higher conversion rates than other online ads, study says

Rich media ads accounted for 40% of all online ads during the fourth quarter of 2003, reflecting a year-to-year rise of 60%, while showing a higher conversion rate, at 1.11%, than non-rich media, at 0.43%, DoubleClick reports.

Posted 02/06/2004Kurt PetersPost a comment

Rich media ads accounted for 40% of all online ads during the fourth quarter of 2003, reflecting a year-to-year rise of 60%, while showing a higher conversion rate, at 1.11%, than non-rich media, at 0.43%, DoubleClick reports.

/ Technology

Rich media rise to 37% of online ads, study says

Rich media ads continue to become more common among online advertising, reaching 37% of online ads in Q3 , DoubleClick reports. The average rich media ad has a click-through rate of 1.57%.

Posted 10/28/2003Kurt PetersPost a comment

Rich media ads continue to become more common among online advertising, reaching 37% of online ads in Q3 , DoubleClick reports. The average rich media ad has a click-through rate of 1.57%.

Rich media and targeting are taking over online marketing

Rich media, once shunned by online marketers who feared consumers’ computers weren’t sophisticated enough to handle it, has grown by 34% this year to 25% of online advertising, according to a DoubleClick survey.

Posted 12/05/2002Kurt PetersPost a comment

Rich media, once shunned by online marketers who feared consumers’ computers weren’t sophisticated enough to handle it, has grown by 34% this year to 25% of online advertising, according to a DoubleClick survey.

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