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/ Marketing
Video marketing increases conversions for Advance Auto Parts
The e-retailer says video viewers spend more time on its site than non-viewers.
Posted 12/21/2011Allison Enright1 comments
Related Searches:Video Conversion | Video Marketing | Product Video
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/ Technology
E-retailing veteran Fiona Dias is leaving GSI
With eBay’s acquisition of GSI complete, the former Circuit City Direct exec will leave Friday.
Posted 06/29/2011Don DavisPost a comment
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/ E-Retailers
Advance Auto Parts’ new online feature puts consumers in the driver’s seat
Your Garage tool lets consumers register vehicles and maintain service history.
Posted 06/16/2010Nesli KarakusPost a comment
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/ Marketing
Facing a roadblock, Advance Auto Parts builds its own e-commerce on-ramp
Pressured to quickly set up a retail site, Advance Auto Parts decided to do the work in-house, reducing costs and better enabling its mix of consumer and business customers to shop the site efficiently.
Posted 02/25/2010Paul DemeryPost a comment
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/ Marketing
Facing loss of shared site, Advance Auto builds its own web platform
Faced with the need to quickly set up an e-commerce site, the merchant decided to do the work in-house, reducing costs and better enabling its mix of customers to have an efficient shopping experience.
Posted 02/17/2010Mark BrohanPost a comment
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/ Marketing
Advance Auto Parts hits the online highway with a new web store
Eight months after its joint venture web site with CSK Auto and O`Reilly Automotive ended, Advance Auto Parts is back in business with its own web store. The new site runs on an IBM WebSphere e-commerce platform and web storefront from CrossView Inc.
Posted 10/14/2009Mark BrohanPost a comment
Related Searches:O'reilly Auto Parts
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/ E-Retailers
Advance Auto Parts advances its e-commerce initiative
Early in the fourth quarter, Advance Auto Parts will launch a new e-commerce site with a buy online/pick up in store program. The retailer also plans to double the size of its e-commerce work force to about 40 employees.
Posted 09/23/2009Mark BrohanPost a comment
Related Searches:Automotive | O'reilly Auto Parts
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/ Technology
Fiona Dias joins Advance Auto Parts’ board of directors
Advance Auto Parts, a multichannel retailer of automotive aftermarket parts, continued bolstering its e-commerce expertise by appointing Fiona Dias, executive vice president at GSI Commerce Inc., to its board of directors.
Posted 09/21/2009Katie DeatschPost a comment
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/ E-Retailers
Advance Auto names a new chief operating officer
As chief operating officer, Kevin Freeland will oversee e-commerce as well as merchandising, inventory management, supply chain, store operational support, information technology and consumer experience. Advance Auto also named Jim Wade as president.
Posted 02/02/2009Katie DeatschPost a comment
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/ E-Retailers
Advance Auto Parts’ chairman, president and CEO resigns
Michael N. Coppola, chairman, president and CEO of Advance Auto Parts, has resigned, effective immediately, the company has announced. John C. Brouillard, lead director, has been named interim chairman, president and CEO.
Posted 05/14/2007Kurt PetersPost a comment
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