/ Marketing

Facebook lets marketers more finely target mobile users

The social network allows advertisers to place an ad in users’ mobile news feeds.

Posted 06/05/2012Zak StamborPost a comment

/ Marketing

Consumer clicks on paid search ads drive a 27% increase in Q1 sales

Those who bought also spent 3% more than in Q1 2011, PM Digital says.

Posted 04/20/2012Allison EnrightPost a comment

Related Searches:Valentines Day | Pm Digital

/ E-Retailers

Facebook and TV ads lure shoppers to Missguided.co.uk

The fashion retail site’s traffic rose 400% in the fourth quarter.

Posted 03/22/2012Stefany MoorePost a comment

/ Marketing

Facebook ads are a world unto themselves

An IRCE speaker will explain how he leverages the social network’s wealth of consumer data.

Posted 02/13/2012Zak StamborPost a comment

Related Searches:Bonobos

/ Marketing

Facebook and Washington State sue an affiliate advertising company

The suits say Adscend Media tricks Facebook users into sharing personal information.

Posted 01/27/2012Allison EnrightPost a comment

/ Technology

Many online consumers would trade privacy for discounts

52% would share their web activity in exchange for free or discounted content.

Posted 12/09/2011Kevin WoodwardPost a comment

/ Technology

Little guys cozy up to mobile ads

Small and mid-size retailers are juicing up mobile marketing plans.

Posted 08/25/2011Kevin Woodward1 comments

Related Searches:Industry Average Conversion Rates

/ Technology

33 million consumers shop with a mobile phone

Tickets, travel services and games top mobile shoppers’ lists.

Posted 08/02/2011Kevin WoodwardPost a comment

Related Searches:Experian