/ Technology

WebMetro expands staff roster with new director of e-business strategy

Interactive marketing agency WebMetro selects Wendy Chou Le to head online marketing initiatives, including emerging media initiatives.

Posted 03/23/2009Katie DeatschPost a comment

/ Technology

Web analytics firm Omniture forms alliance with advertising giant WPP

WPP, which owns large advertising and public relations firms, has invested $25 million in Omniture and will train 500 of its staff in using Omniture tools. The deal shows the importance of the web in corporations` advertising strategies, one exec says.

Posted 01/30/2009Katie DeatschPost a comment

/ Technology

Chad Stoller to head up emerging platforms at interactive agency Organic

Stoller will be responsible for initiatives in social media, mobile and other new channels. Organic also recently hired as vice president of marketing Randi Barshack, who had been a senior marketing executive at Mercado.

Posted 12/22/2008Don DavisPost a comment

/ Marketing

How last holiday’s search marketing data can help plan 2008 display spend

Retailers should look at top keywords in pay-per-click campaigns and map them to sites that attract traffic from those keywords. Those are sites where retailers should be placing display ads, says marketing intelligence firm Syntryx Executive Solutions.

Posted 08/21/2008Don DavisPost a comment

/ Technology

Rich media provider PointRoll expands management staff

To address strong demand for rich media technology used in online advertising, PointRoll has appointed three vice presidents for business development, product management and sales, the company says.

Posted 03/31/2008Katie DeatschPost a comment

/ Technology

GSI Commerce appoints head of digital marketing and design arm

E-commerce systems vendor GSI Commerce has named Nick Pahade president of GSI Interactive, GSI`s digital marketing and design unit.

Posted 03/03/2008Paul DemeryPost a comment

Avenue A/Razorfish finds new digital advertising chief at Agency.com

Chris Bowler is the new VP of digital advertising in its Chicago office, after serving as media director and head of search engine marketing at Agency.com.

Posted 09/10/2007Paul DemeryPost a comment

/ Technology

XLNTads reaches out to consumers to produce advertising videos

A new service launched this week from marketing services provider XLNTads offers a network of hundreds of independent videographers who compete to produce brand marketing videos for distribution over the Internet.

Posted 08/02/2007Paul DemeryPost a comment