/ Marketing

AOL acquires affiliate network buy.at

Internet portal AOL has acquired buy.at, a UK-based affiliate network that announced plans to expand into the U.S. late last year. AOL says it plans to accelerate buy.at’s expansion into the U.S.

Posted 02/08/2008Don DavisPost a comment

/ Technology

Just ahead, it’s (already) beginning to look a lot like Christmas

In the 2007 holiday shopping season, consumers will spend as much as or more than they did online last year – and they’ll start earlier, an Advertising.com study finds.

Posted 06/21/2007Don DavisPost a comment

AOL posts a 10% increase in net earnings to $540 million for Q1

America Online saw a 10% increase in net earnings to $540 million in the first quarter, up from 2004’s first quarter, Time Warner Inc., AOL’s parent company, reported today.

Posted 05/04/2005Paul DemeryPost a comment

/ Technology

Consider geography when it comes to Internet ads, says new research

Internet users in the South Atlantic area viewed the most ads per user and generated 61% more clicks than the lowest-performing region, says Advertising.com. Shoppers in Mid Atlantic states averaged 53% more conversions than the lowest-performing region.

Posted 10/06/2003Kurt PetersPost a comment

/ Technology

A fourth of Americans will shop online this holiday season, says new survey

More than 25 % of consumers will shop online for holiday gifts, says a new consumer survey from Advertising.com. Half of those expect to spend between $100 and $300, with another 25% planning to spend more than $300 online.

Posted 10/12/2001Kurt PetersPost a comment

/ Press Release

comScore Announces Appointment of Chris Nicotra as Chief Technology Officer

Digital Advertising Technology Veteran to Lead comScore’s Engineering and IT Teams RESTON, VA, February 4, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Chris Nicotra is joining the comScore management team as Chief Technology Officer. Mr. Nicotra will be responsible for overseeing comScore’s software engineering, data application engineering, and infrastructure technology teams, assuming the...

Posted 02/08/2010

/ Press Release

Advertising.com and PointRoll to offer the industry’s only solution for optimizing rich-media advertising interaction rates

Baltimore, MD – December 13, 2006 - Advertising.com today announced a new initiative with PointRoll, the leading developer of rich-media technology solutions, which will bring to market the industry’s first solution for the optimization of rich-media advertising interaction rates. Rich-media interaction rates measure the percentage of times an ad has been rolled over or clicked on to launch a panel. “This latest offering from our partnership with...

Posted 12/15/2006