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1 - 10 of 122 Results

  • / Marketing

    Breaking up with an e-mail marketer can be hard to do—too hard, study says

    Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.

    Posted 03/25/2010Paul DemeryPost a comment

    Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.
  • / Press Release

    AcquireWeb and Reynolds and Reynolds to Offer New E-Mail Match Service for Automotive Dealerships

    Technology to accurately match existing customer postal addresses with up-to-date e-mail records. FOSTER CITY, Calif., December 2, 2009 – AcquireWeb, a leading innovator of e-mail marketing solutions, today announced it is teaming with Reynolds and Reynolds, a top provider of automobile dealership software and services, to offer AcquireWeb’s proven e-mail database technology to Reynolds’ broad customer base. AcquireWeb’s technology delivers a...

    Posted 12/03/2009

    Technology to accurately match existing customer postal addresses with up-to-date e-mail records. FOSTER CITY, Calif., December 2, 2009 – AcquireWeb, a leading innovator of e-mail marketing solutions, today announced it is teaming with Reynolds and Reynolds, a top provider of automobile…
  • / Press Release

    CognitiveDATA Hires Mike Roberts as Client Engagement Leader

    Little Rock, Ark. – November 17, 2009 – CognitiveDATA, a wholly owned subsidiary of Merkle that develops data quality innovations that ensure the accuracy of mail files and eliminate waste in direct mail programs, announced the hiring of Mike Roberts as Client Engagement Leader. In his new role, Roberts will be responsible for the strategic oversight of CognitiveDATA’s key accounts and will make certain that clients are utilizing the best...

    Posted 11/23/2009

    Little Rock, Ark. – November 17, 2009 – CognitiveDATA, a wholly owned subsidiary of Merkle that develops data quality innovations that ensure the accuracy of mail files and eliminate waste in direct mail programs, announced the hiring of Mike Roberts as Client Engagement Leader. In his new role,…
  • / Marketing

    Responsys goes down under

    E-mail service provider Responsys has opened a new office in Sydney, Australia. The office will serve clients in Australia and New Zealand.

    Posted 07/06/2009Katie EvansPost a comment

    E-mail service provider Responsys has opened a new office in Sydney, Australia. The office will serve clients in Australia and New Zealand.
  • / Press Release

    Cross Channel Campaigns: Next Generation Multichannel Marketing

    ProfitCenter Announces New Campaign Engine & Tracking Uniondale, NY, May 20, 2009 - ProfitCenter Software Inc. (PCS), a wholly-owned subsidiary of Systemax Inc. and a provider of web-based software solutions for eCommerce and Order Management multi-channel direct marketing merchants, announced their version 3.1 with a Campaign Engine imbedded into their eCommerce Platform and Order Management System. This new module allows eCommerce and...

    Posted 05/20/2009

    ProfitCenter Announces New Campaign Engine & Tracking Uniondale, NY, May 20, 2009 - ProfitCenter Software Inc. (PCS), a wholly-owned subsidiary of Systemax Inc. and a provider of web-based software solutions for eCommerce and Order Management multi-channel direct marketing merchants, announced…
  • Survey: E-mail marketing

    Despite the recession, some retailers say their e-mail conversion rates are better than ever.

    Posted 04/30/2009Internet RetailerPost a comment

    Despite the recession, some retailers say their e-mail conversion rates are better than ever.
  • / Press Release

    RetailMeNot.Com Partners With Moneymailer.com, Redplum.com and Valpak.com To Add Printable Coupons

    RetailMeNot.com Now Offers 90,000 Printable Manufacturers’ Coupons and Local Discounts, More than Any Other Website Melbourne, Australia – April 14, 2009–RetailMeNot.com, a top consumer destination for coupons, discounts and promotional codes for merchandise, travel and services, today announced several strategic partnerships with leading printable coupon sources. The partnerships will fuel RetailMeNot.com Printable, a new feature of...

    Posted 04/14/2009

    RetailMeNot.com Now Offers 90,000 Printable Manufacturers’ Coupons and Local Discounts, More than Any Other Website Melbourne, Australia – April 14, 2009–RetailMeNot.com, a top consumer destination for coupons, discounts and promotional codes for merchandise, travel and services, today…
  • / Marketing

    Consumers help ensure delivery of relevant e-mail, survey shows

    Marketers frequently ask that they be added to consumers’ e-mail address books to ensure future e-mail is delivered, and consumers increasingly are complying. 53% of e-mail users surveyed say they have added at least one company to their address book.

    Posted 02/27/2009Don DavisPost a comment

    Marketers frequently ask that they be added to consumers’ e-mail address books to ensure future e-mail is delivered, and consumers increasingly are complying. 53% of e-mail users surveyed say they have added at least one company to their address book.
  • / Marketing

    Cultivate good customers and e-mail ROI will grow, authors say

    The authors of a new book on e-mail marketing say retailers drive away many of their best customers by sending irrelevant messages. Send relevant e-mails and they will open them and buy, say the authors, both executives at e-mail vendor e-Dialog.

    Posted 02/13/2009Katie EvansPost a comment

    The authors of a new book on e-mail marketing say retailers drive away many of their best customers by sending irrelevant messages. Send relevant e-mails and they will open them and buy, say the authors, both executives at e-mail vendor e-Dialog.
  • Reshaping Web Site Design

    Retailers architect new ways to design features and functions that improve business results.

    Posted 12/29/2008Internet RetailerPost a comment

    Retailers architect new ways to design features and functions that improve business results.

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