/ Marketing

Consumers help ensure delivery of relevant e-mail, survey shows

Marketers frequently ask that they be added to consumers’ e-mail address books to ensure future e-mail is delivered, and consumers increasingly are complying. 53% of e-mail users surveyed say they have added at least one company to their address book.

Posted 02/27/2009Don DavisPost a comment

/ Marketing

Cultivate good customers and e-mail ROI will grow, authors say

The authors of a new book on e-mail marketing say retailers drive away many of their best customers by sending irrelevant messages. Send relevant e-mails and they will open them and buy, say the authors, both executives at e-mail vendor e-Dialog.

Posted 02/13/2009Katie DeatschPost a comment

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/ E-Retailers

New program loads cash discounts onto consumers’ prepaid payment cards

Outdoor apparel retailer Cloudveil’s e-mail and text message marketing campaign loads cash towards purchases onto customers’ prepaid cards.

Posted 12/05/2008Katie DeatschPost a comment

/ Marketing

New approach to e-mail boosts revenue 30% at CoolSavings.com

CoolSavings.com changed its e-mail program to target customers’ overall response to all e-mails sent, or lifetime value, rather than just the most recent message. The change helped boost revenue 30%.

Posted 11/10/2008Katie DeatschPost a comment

/ Marketing

SingerDirect offers ads in transactional e-mail

SingerDirect, a direct marketing unit of Omnicom Media Group, has launched the Online Media Network for sending transactional e-mails like order confirmations with links to ads based on consumers’ demographics and shopping behavior.

Posted 11/06/2008Paul DemeryPost a comment

/ Technology

72% of consumers are using coupons more, and many are open to web discounts

15% of consumers get the majority of their coupons from the Internet, a Prospectiv survey finds. 81% say they would use more coupons if offers were more targeted to their specific interests.

Posted 09/04/2008Katie DeatschPost a comment

/ Marketing

45% of marketers don’t integrate online and offline ads—and they should

Two-thirds of respondents to a recent survey said offline ads such as TV and direct mail drive them to search for a company online. But a follow-up study finds that almost half of marketers don’t integrate their search ads with their offline ads.

Posted 08/22/2008Katie DeatschPost a comment

/ Marketing

StrongMail forms partnerships in UK, Australia

E-mail technology vendor StrongMail Systems has retained London-based Curve Interactive as its creative marketing partner for Europe. In Australia, StrongMail will provide the e-mail management platform for e-mail marketing services provider TaguchiMail.

Posted 06/19/2008Paul DemeryPost a comment