/ Marketing

Display ad-serving technology balances personalization and privacy

Dotomi technology skips cross-site tracking, looking deep into merchants` own data to personalize ads.

Posted 11/19/2009Paul DemeryPost a comment

Related Searches:Dotomi

/ Technology

AdGooroo launches tool for monitoring competitors’ display ads

When Apple recently launched an online display ad for the “Where the Wild Things Are” movie soundtrack, a new ad-monitoring platform from AdGooroo quickly revealed where the ad was appearing and which web sites were showing it to the most viewers.

Posted 10/29/2009Paul DemeryPost a comment

/ Technology

Adgregate Markets adds three to management team

John Underwood will be chief operations officer of the transactional ad network, Manny Berrios chief technology officer, and Lori Stevens vice president of sales.

Posted 10/26/2009Katie DeatschPost a comment

/ Technology

Co-op database helps reach shoppers when they’re hot to buy

With a cooperative database of online shopping behavior from more than 500 e-commerce sites, online marketers are boosting sales with targeted display ads offering what segments of shoppers are currently looking for, Akamai Technologies says.

Posted 09/10/2009Paul DemeryPost a comment

/ Technology

Display ads with Buy buttons improve results by 41% at 1-800-Flowers.com

E-commerce-enabled ads for 1-800-Flowers.com delivered a significant lift in sales per impression over traditional banner ads during a Mother’s Day campaign, according to the two vendors whose technology helped power the ads.

Posted 07/17/2009Katie DeatschPost a comment

/ Technology

Revenue Science becomes AudienceScience as its offerings shift

The company began as a source for behavioral targeting technology but now has expanded its services to include an online advertising network.

Posted 02/23/2009Katie DeatschPost a comment

/ Technology

New tool aims to streamline campaign tracking across search ad networks

Clickable’s Conversion Tracker tracks campaign activity across multiple search engines—without multiple tracking codes.

Posted 11/13/2008Paul DemeryPost a comment

/ Technology

Skechers hits its stride with online display ad campaign

The shoe manufacturer and retailer wanted to increase return on ad spending. It used behavioral ad targeting to focus on shoppers who visited the site but did not buy, and increased return on ad spend by 827%.

Posted 09/30/2008Katie DeatschPost a comment