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/ Marketing
Explaining how ad tracking works can help web shoppers accept it
Most online consumers don’t know behavioral data for targeted ads are anonymous.
Posted 03/01/2011Allison EnrightPost a comment
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/ Technology
The Commerce Department proposes an online privacy bill of rights
The recommendations could force retailers to change their online marketing tactics.
Posted 12/17/2010Zak StamborPost a comment
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