Getting the most out of an online affiliate program

When affiliate program management stays in-house, understaffing or inexperience may leave more on the table than merchants realize, a retailer reports from its own experience.

Posted 09/02/2003Kurt PetersPost a comment

Overstock takes affiliate management in-house and sees program revenue soar

Since Overstock added four affiliate managers and switched to LinkShare’s network, affiliate program revenues are up fivefold, the company says.

Posted 08/28/2003Kurt PetersPost a comment

Ritz consolidates its affiliate management contracts

After a string of acquisitions gave it contracts with four companies to manage its affiliate marketing network, Ritz Interactive has consolidated with Be Free. It’s also looking to focus affiliate marketing initiatives on the most productive affiliates.

Posted 04/08/2003Kurt PetersPost a comment

Shoe e-retailer gets a kick in sales with affiliate marketing

Affiliate marketing program boosts sales growth frorOnline shoe retailer Zappos.com by nearly 2,000 over eight months. Zappos.com’s click-through rate hit 7.2%.

Posted 05/25/2001Internet RetailerPost a comment

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The balancing act in affiliate management

As affiliate networks have grown--some to tens of thousands of sites—retailers find that managing their burgeoning relationships requires either in-house staffing or outside expertise—or both.

Posted 09/30/2003Internet RetailerPost a comment

/ Press Release

Schaaf Consulting Acquires PartnerCentric; Creates Affiliate Marketing Industry’s Largest OPM

LOS ANGELES, CA (April 6, 2010) – Schaaf Consulting, an affiliate program management firm, today announced it acquired Internet marketing firm PartnerCentric, Inc. The combined entity creates one of the largest outsourced program management (OPM) companies. The new company, which will be known as Schaaf-PartnerCentric, will be led by Schaaf Consulting CEO, Brook Schaaf, and headquartered in Los Angeles. PartnerCentric Founder and President, Linda...

Posted 04/06/2010

/ Press Release

eFaucets.com Selects Affiliate Partner Commission Junction and Jumps to #1 in Kitchen Category.

Top Online Kitchen and Bath Retailer Selects Global Industry Leader to Turn Up the Flow with Its Affiliate Marketing Program. Racine, WI.-Sept. 6, 2007-Top kitchen and bath internet retailer eFaucets.com, a network store of parent eImprovement.com, LLC which owns other niche sites such as LightingCatalog.com, has launched its new affiliate marketing program with Commission Junction, the leading global provider of affiliate marketing solutions....

Posted 09/11/2007

/ Press Release

ValueClick’s Be Free Launches BFAST Express for Entry-Level Affiliate Marketers

Easy-to-Use, Web-Based Solution Designed to Meet the Needs of Beginning Affiliate Marketers Westlake Village, CA – June 17, 2003 – ValueClick, Inc.’s (Nasdaq: VCLK) Be Free subsidiary, a leading provider of affiliate marketing solutions for online merchants, today announced the launch of BFAST ® Express, a complete and easy-to-use affiliate marketing program management solution designed specifically to meet the needs of entry-level affiliate...

Posted 06/26/2003