How Jos. A. Bank keeps a mature affiliate program fresh

To grow sales in its six-year-old affiliate web site marketing program, menswear merchant Jos. A. Bank works with affiliate services provider DoubleClick Performics on special incentives and information access for the retailer`s top affiliate producers.

Posted 08/02/2007Paul DemeryPost a comment

/ Marketing

Shopzilla launches an affiliate program, with a twist or two

Comparison shopping site Shopzilla has launched an affiliate program for web site owners who want to create shopping links at their sites. The program create links to Shopzilla’s catalog of more than 30 million products from more than 92,000 retailers.

Posted 05/02/2007Kurt PetersPost a comment

Affiliate sites help drive online traffic to stores

Multi-channel retailers are beginning to drive online traffic to stores by working with affiliate sites to promote in-store pick-up services, affiliate expert Shawn Collins says.

Posted 03/01/2007Paul DemeryPost a comment

DMA releases best practices of affiliate marketing and online ad networks

Citing the need to build consumer trust, the Direct Marketing Association has issued standards for affiliate marketing and online advertising.

Posted 06/26/2006Kurt PetersPost a comment

Abebooks is looking for a few good sites

Abebooks.com is creating more incentives, including negotiating higher commission rates, to attract more specialized web merchants to its affiliate marketing program.

Posted 07/20/2005Kurt PetersPost a comment

/ Technology

Affiliates merit extra attention with top-producer status

Top-producing affiliates generate top sales, but similarity to each other may end there. To push those sales even higher, affiliate networks assign different types of resources to where they are mostly likely to have impact.

Posted 02/25/2004Mary WagnerPost a comment

Why Shari’s Berries is happy to let affiliates pay the search freight

Although it reports steady growth in visits and sales as more gift shoppers find its chocolate-covered strawberries on the web, Shari’s Berries International doesn’t spend a penny on keywords or other means of improving its results in Internet searches.

Posted 10/02/2003Kurt PetersPost a comment

ClassicCloseouts.com looks outside for cost-effective affiliate management

It’s had as many as six staffers working to manage its affiliate program internally. But now, affiliate network provider Commission Junction carries the load.

Posted 09/17/2003Kurt PetersPost a comment