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Allison Furbish

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  • From farm to plate, with video

    / Marketing

    From farm to plate, with video

    A new video marketing and educational push enables web shoppers to know the farmers who supply King Arthur Flour with its grain. The retailer, which this week added 32 videos to its e-commerce site, hopes the effort replicates the success of the company’s blog posts.

    Posted 05/25/2011Allison EnrightPost a comment

    A new video marketing and educational push enables web shoppers to know the farmers who supply King Arthur Flour with its grain. The retailer, which this week added 32 videos to its e-commerce site, hopes the effort replicates the success of the company’s blog posts.

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