Alloy goes with the SmartLabel

Alloy, direct marketer of apparel for teens, has chosen Newgistics` SmartLabel returns service. Each Alloy order will come with a bar-coded label attached to the order summary that customers tear off, affix to a package and drop in a mailbox.

Posted 12/03/2003Kurt PetersPost a comment

/ E-Retailers

Alloy deal pays off with higher traffic, says Ellegirl.com

A marketing agreement between Ellegirl.com and teen marketer Alloy has resulted in 27.6% growth in traffic and 13.2% growth in unique visitors, says Ellegirl.com.

Posted 01/28/2002Kurt PetersPost a comment

/ Marketing

A new design to make shopping easier for teen girls at Alloy.com

Alloy Inc., retailer of clothing and accessories for teen girls, has re-launched Alloy.com with improved navigation and more content.

Posted 11/28/2001Kurt PetersPost a comment

/ Marketing

Alloy Online teams up with Cosmogirl.com to target Generation Y

Teen marketer Alloy Online announces a partnership with CosmoGIRL! Magazine and Cosmogirl.com.

Posted 07/30/2001Internet RetailerPost a comment

Cooler than the arcade

Like a teenager’s overstuffed bedroom, Alloy.com is a head-on collision between content, community and merchandise-a teen paradise. What makes Alloy a high-traffic, well-respected site is that it weaves these elements together, says Jupiter Research Analyst Stacey Herron. This, she says, builds loyalty. Teens are great for chatting and browsing, but not so great for buying. However, they eventually get money and credit cards; it’s then that...

Posted 12/26/2000Don DavisPost a comment

/ Press Release

CoffeeTable Raises Series A from largest catalog printer, RR Donnelley

CoffeeTable iPad Catalog App Revolutionizes In-App Shopping, Doubles Retailer Conversions

Posted 04/03/2012

/ Press Release

Alloy Announces Marketing Alliance With CosmoGIRL

Leading Teen Media Properties Join to Redesign Cosmogirl.com NEW YORK--July 30, 2001--Alloy Online, Inc. (Nasdaq:ALOY) (www.alloy.com), a leading Generation Y-focused media and direct marketing company, today announced a partnership with CosmoGIRL! magazine and its companion web site, Cosmogirl.com. Alloy will design the site, provide technology tools and host the magazine`s popular online destination using content generated by the CosmoGIRL!...

Posted 08/02/2001