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New vehicles buyers prefer real web photos, study says

90% of motor vehicle shoppers would prefer to view actual photos online of new vehicles currently on the dealer`s lot, rather than view stock photography of the actual vehicle they are interested in buying, says a new study from Kelley Blue Book Co.

Posted 08/18/2006Paul DemeryPost a comment

90% of motor vehicle shoppers would prefer to view actual photos online of new vehicles currently on the dealer`s lot, rather than view stock photography of the actual vehicle they are interested in buying, says a new study from Kelley Blue Book Co.

/ Technology

NADA puts its new interactive vehicle comparison program in gear

NADA, which publishes the N.A.D.A appraisal guides, a major source of information on vehicle valuations and other data, is updating Nadaguides.com with interactive features, including online side-by-side vehicle comparison tools.

Posted 09/22/2004Kurt PetersPost a comment

NADA, which publishes the N.A.D.A appraisal guides, a major source of information on vehicle valuations and other data, is updating Nadaguides.com with interactive features, including online side-by-side vehicle comparison tools.

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