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  • A major new phenomenon in e-retail: Customers who only use mobile

    / Mobile Commerce

    A major new phenomenon in e-retail: Customers who only use mobile

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors only shop on mobile devices, absolutely no desktop involved, comScore finds. This places even more pressure on merchants to build m-commerce sites and apps, and make sure those mobile destinations have everything a customer expects from a desktop site, a comScore analyst says.

    Posted 02/03/2014Bill SiwickiPost a comment

    About one-third of online shoppers at the top 10 retailers as measured by monthly unique visitors only shop on mobile devices, absolutely no desktop involved, comScore finds. This places even more pressure on merchants to build m-commerce sites and apps, and make sure those mobile destinations have…

    Related Content:Millennials | Mobile Commerce Statistics | Macy's

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