/ Marketing

How a 3-tiered marketing approach drove down FTD.com’s costs

An e-mail reminder system, beefed up catalog mailings and marketing agreements with airlines and hotels have helped reduce marketing expenses at FTD.com from 13.1% of revenue to 11.9%.

Posted 01/23/2002Kurt PetersPost a comment

/ Technology

Bolt to offer American Express backed Cobaltcard to teens

Zowi Corp. and Bolt, introduced a Bolt-branded Cobaltcard from American Express that is now available to Bolt`s 3 million U.S.-based members—mostly 15- to 24-year olds.

Posted 02/28/2001Internet RetailerPost a comment

/ Technology

Chip Cards Safest For Web Shopping, Consumers Believe

Consumers are more likely to view smart cards as a safe vehicle for Internet shopping as compared to credit cards without a chip, according to a March survey by Auriemma Consulting Group Inc., Westbury, New York. The survey of 501 respondents found that 34% of consumers saw shopping with general-purpose cards on the Web to be "very risky" and only 8% thought it "very safe." However, only 19% of consumers deemed the use of chip cards on the Web to...

Posted 01/19/2001Don DavisPost a comment

/ Technology

Blue Sky For Blue Card

American Express Co. expects to have 3 million to 4 million Blue credit cards in the market within the next few months, sources tell Faulkner & Gray. AmEx, which declines to release card volumes, has confirmed that demand for the chip-based Blue card has substantially exceeded expectations. AmEx has said it will soon allow Blue cardholders to download new services. Sources say these services include loyalty programs and travel and entertainment...

Posted 01/19/2001Don DavisPost a comment

/ Technology

On Wisconsin!

Marshall & Ilsley Corp., a banking and e-commerce technology firm based in Milwaukee, has released MiWeb Store, an e-commerce solution that provides small- to midsized businesses--both business-to-consumer and business-to-business--with the tools they need to sell their products and services online. MiWeb Store enables business owners to build their own Web-based store, accept and process credit card transactions online and perform their business...

Posted 01/19/2001Don DavisPost a comment

/ Technology

Online Shopping For The Holiday

Consumers surveyed by Deloitte & Touche say they expect to spend 25% of their total holiday shopping budgets at Internet retailers. "This is a significant increase," says Ed Carey, Deloitte & Touche's cochairman of consumer business practice. "The number last year was less than 5%." The survey found that Internet security was still a concern for consumers, but their comfort level is growing. Of the 600 consumers that responded to the online...

Posted 01/19/2001Don DavisPost a comment

/ Technology

Another Gomez Ranking In The Cards

Gomez Advisors, an e-commerce consulting firm, has created an Internet Credit Card Scorecard for its consumer Web site, which it says is viewed by more than 1 million consumers on a monthly basis. The Scorecard rates which credit card issuers provide the best online credit card application and customer service. Out of 17 card issuers that met its criteria, Gomez ranked NextCard first, American Express Co. second and Security First Network Bank...

Posted 01/19/2001Don DavisPost a comment

Credit cards dominate

Credit cards dominate, but online retailers’ interest in alternatives is strong.

Posted 10/31/2005Internet RetailerPost a comment

The battle for credit card market share moves to the online arena

Card companies are taking the fight for transaction volume to the web by offering retailers incentives to promote certain cards online.

Posted 04/30/2003Internet RetailerPost a comment

American Express beefs up its Blue card for e-commerce

American Express is beefing up its Blue cards with an IDKeeper feature that stores cardholders’ personal data as well as favorite web sites. AmEx, says the idea is to make online shopping easier as well as more secure.

Posted 01/30/2003Internet RetailerPost a comment