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/ Marketing

Rail Europe drives up web sales with new content-heavy travel site

After chugging along for years with a basic web site used only to book rail tickets and passes, Rail Europe is on the fast track to online sales growth after relaunching its site as a travel portal designed with analytics to learn visitors` preferences.

Posted 07/23/2009Paul DemeryPost a comment

After chugging along for years with a basic web site used only to book rail tickets and passes, Rail Europe is on the fast track to online sales growth after relaunching its site as a travel portal designed with analytics to learn visitors` preferences.

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/ Technology

Deep analysis of search terms can turn up new merchandising opportunities

In-depth analysis of customers’ site search results often reveal ideas for cross-merchandising opportunities.

Posted 04/29/2004Kurt PetersPost a comment

In-depth analysis of customers’ site search results often reveal ideas for cross-merchandising opportunities.

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