Andrew Rendich

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  • Netflix deals a split decision

    / E-Retailers

    Netflix deals a split decision

    The entertainment content provider will split into two: Qwikster for DVD rentals by mail and Netflix for streaming. Qwikster will have its own e-commerce destination—Qwikster.com—and operate as Netflix.com does now for DVD-based subscribers. The move comes after the company lowered its estimate of the number of subscribers it would attract this quarter.

    Posted 09/19/2011Mark Brohan1 comments

    The entertainment content provider will split into two: Qwikster for DVD rentals by mail and Netflix for streaming. Qwikster will have its own e-commerce destination—Qwikster.com—and operate as Netflix.com does now for DVD-based subscribers. The move comes after the company lowered its estimate…

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