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/ Marketing

Consumers rely mainly on the sender’s name to identify legitimate e-mail

Nearly 70% of respondents say they use the sender’s name as an indicator that an e-mail is legitimate,while 45% rely on the subject line, in a survey sponsored by the Messaging Anti-Abuse Working Group and conducted by Ferris Inc.

Posted 07/21/2009Katie DeatschPost a comment

Nearly 70% of respondents say they use the sender’s name as an indicator that an e-mail is legitimate,while 45% rely on the subject line, in a survey sponsored by the Messaging Anti-Abuse Working Group and conducted by Ferris Inc.

/ Marketing

How one retailer boosts e-mail deliverability in less than a second

E-mails are a top marketing tool for retailers. Bad e-mail addresses are a top frustration. That’s why one retailer is using a service in its stores to verify the validity of e-mails staff enter in its checkout systems.

Posted 03/24/2009Katie DeatschPost a comment

E-mails are a top marketing tool for retailers. Bad e-mail addresses are a top frustration. That’s why one retailer is using a service in its stores to verify the validity of e-mails staff enter in its checkout systems.

Expanded e-mail marketing helps increase sales at AmericanMeadows.com

With the house e-mail list now at 50,000, a new spam test keeps e-mail clear of spam filters, and list segmentation is on the way.

Posted 07/12/2007Paul DemeryPost a comment

With the house e-mail list now at 50,000, a new spam test keeps e-mail clear of spam filters, and list segmentation is on the way.

/ Marketing

82% of e-mail marketers consider deliverability a challenge

Deliverability remains a challenge for 82% of e-mail marketers yet only 10% said they will make delivery their top e-mail priority this year, according to a new survey from EmailLabs.

Posted 04/13/2006Kurt PetersPost a comment

Deliverability remains a challenge for 82% of e-mail marketers yet only 10% said they will make delivery their top e-mail priority this year, according to a new survey from EmailLabs.

/ Marketing

Q3 e-mail delivery rates improved, Lyris says

The average gross e-mail delivery rates for permission-based messages fell to 87% in the third quarter, Lyris Technologies said.

Posted 10/26/2005Paul DemeryPost a comment

The average gross e-mail delivery rates for permission-based messages fell to 87% in the third quarter, Lyris Technologies said.

/ Marketing

54% of e-mail marketers don`t know if their message is being delivered

Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers’ inboxes, more than half, or 54%, say they don’t use e-mail delivery auditing tools to proactively improve results, JupiterResearch says.

Posted 02/01/2005Kurt PetersPost a comment

Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers’ inboxes, more than half, or 54%, say they don’t use e-mail delivery auditing tools to proactively improve results, JupiterResearch says.

/ Marketing

Spam-fighting info will need to come from the inside, FTC concludes

The FTC argues that if law enforcement officials are going to be effective in stopping spam, they will need the help of insiders to provide them with information about those who break the law. But that cooperation could cost $100,000 or more.

Posted 09/17/2004Kurt PetersPost a comment

The FTC argues that if law enforcement officials are going to be effective in stopping spam, they will need the help of insiders to provide them with information about those who break the law. But that cooperation could cost $100,000 or more.

/ Marketing

Skylist sees blue skies ahead for anti-spam consulting

Skylist launches an ISP consulting service to help retailers better comply with anti-spam rules.

Posted 09/07/2004Kurt PetersPost a comment

Skylist launches an ISP consulting service to help retailers better comply with anti-spam rules.

/ Marketing

Leading ISPs release guidelines to slow down spam

The Anti-Spam Technical Alliance, comprised of Yahoo, AOL, Microsoft and three other leading Internet service providers, released today ten recommendations for e-mail providers to fight spam.

Posted 06/22/2004Kurt PetersPost a comment

The Anti-Spam Technical Alliance, comprised of Yahoo, AOL, Microsoft and three other leading Internet service providers, released today ten recommendations for e-mail providers to fight spam.

/ Marketing

16 states enact anti-spam laws so far this year

As spam continues to flood consumers’ e-mail inboxes, more states are fighting back on their behalf. So far this year, 16 governors have signed new anti-spam laws.

Posted 08/21/2003Kurt PetersPost a comment

As spam continues to flood consumers’ e-mail inboxes, more states are fighting back on their behalf. So far this year, 16 governors have signed new anti-spam laws.

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