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1 - 10 of 58 Results
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/ Marketing
Facebook and Washington State sue an affiliate advertising company
The suits say Adscend Media tricks Facebook users into sharing personal information.
Posted 01/27/2012Allison EnrightPost a comment
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/ Marketing
Technology used to secure government secrets is applied to e-mail marketing
Many companies create partnerships that let them send e-mail to their partners’ e-mail lists. The problem comes when consumers unsubscribe and partners have to share consumer e-mail addresses. UnsubCentral is offering technology to protect that data.
Posted 02/25/2010Paul DemeryPost a comment
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/ Marketing
As holiday e-mail marketers overreached, spam filters tightened, study says
As retailers tried to reach the maximum number of e-mail marketing recipients during the first three weeks of December, spam filters increased their blocking of e-mail until peaking at 13.8% of e-mail on Dec. 17, Pivotal Veracity reports.
Posted 01/08/2010Zak StamborPost a comment
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/ Marketing
Return Path acquires competing e-mail reputation specialist Habeas
The two companies offer similar services and the combined company will offer both firms’ white-list products, Sender Score Certified from Return Path and Habeas Safe List. Habeas had said this spring it was up for sale.
Posted 08/12/2008Katie DeatschPost a comment
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/ Marketing
Melissa Data launches tool for verifying customer e-mail addresses
A new e-mail address validation tool from Melissa Data can be customized to verify e-mail addresses entered into web site forms, databases, address books and spreadsheets for managing accurate e-mail marketing campaigns, the company says.
Posted 02/28/2008Paul DemeryPost a comment
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/ Marketing
Why this might not be the time to move that e-mail server
Moving an e-mail server to a different location will give it a different IP address, and make it more likely mail will be blocked, not what retailers want to happen as they go into the holiday season, says an e-mail deliverability expert.
Posted 09/28/2007Don DavisPost a comment
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/ Marketing
Many retailers still fail to do crucial e-mail subject line testing
Many retailers still don’t test e-mail subject lines even though the wrong words or phrases can result in the message being filtered out by a spam filter or deleted without being read by the consumer, says Jordan Ayan, CEO of SubscriberMail.
Posted 09/10/2007Paul DemeryPost a comment
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/ Technology
AOL joins ISPs blocking images in e-mail messages
AOL is the latest provider of a web-based e-mail service to block graphical images from unknown senders. An analyst says retailers should balance images with text, and test to see the impact of anti-spam policies.
Posted 05/31/2007Paul DemeryPost a comment
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/ Marketing
U.S. consumers savvy about tools used to report and control spam
American consumers are extremely e-mail savvy and know how to manage e-mail and spam, according to a new survey from the Email Sender and Provider Coalition. The survey also found consumers want more tools to control their e-mail experience.
Posted 03/29/2007Paul DemeryPost a comment
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/ Marketing
81% of e-mail marketers unaware of CAN-Spam Act, new report says
More than two years after the CAN-Spam Act took effect, e-mail marketers still show a “shockingly low level” of understanding about the requirements and penalties of the law, according to a new report from WebSurveyor Corp.
Posted 03/23/2006Paul DemeryPost a comment
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