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CoffeeCakes.com reluctantly redesigns its site and boosts traffic 70%

After a 14-year stint with its original site design, CoffeeCakes.com recently overhauled its e-commerce site. The dramatic results have convinced the e-retailer not to wait so long for the next redesign.

Posted 06/23/2009Katie DeatschPost a comment

After a 14-year stint with its original site design, CoffeeCakes.com recently overhauled its e-commerce site. The dramatic results have convinced the e-retailer not to wait so long for the next redesign.

/ Marketing

Agencies can help, but a redesign starts with the retailer, analyst says

Retailers must know their customers’ needs, demand an agency’s top performers and assign a top-flight project manager to a redesign, Forrester Research analyst Bruce Temkin said at the Internet Retailer Web Design ’09 Conference.

Posted 01/21/2009Paul DemeryPost a comment

Retailers must know their customers’ needs, demand an agency’s top performers and assign a top-flight project manager to a redesign, Forrester Research analyst Bruce Temkin said at the Internet Retailer Web Design ’09 Conference.

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