Online ad group challenges comScore, Nielsen/NetRatings to justify numbers

Charging that Internet audience measurement services comScore Networks and Nielsen/NetRatings produce data with unexplained discrepancies, the Interactive Advertising Bureau has called on each to submit to an audit by the Media Rating Council.

Posted 04/25/2007Kurt PetersPost a comment

/ Press Release

THE INTERACTIVE ADVERTISING BUREAU ISSUES RICH MEDIA MEASUREMENT GUIDELINES

Guidelines Determine Impression Methodology for Popular Ad Formats NEW YORK, NY (December 20, 2007) - The Interactive Advertising Bureau (IAB) today announced the release of the final Rich Media Measurement Guidelines, following a 30-day public comment period. The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated....

Posted 12/20/2007

/ Press Release

IAB issues first-ever guidelines for interactive audience measurement and advertising campaign reporting and audits

NEW YORK--Jan. 15, 2002-- Guidelines Developed With Input From Advertising Research Foundation and Media Rating Council, Supported by American Association of Advertising Agencies and Association of National Advertisers The challenging issue of online ad impression measurement, which has been labeled as the top priority of the Interactive Advertising Bureau (IAB), has been addressed by guidelines developed by an IAB-lead industry consortium of...

Posted 01/15/2002

/ Press Release

Industry Leaders Meet to Plan Roadmap for Solving Issues Surrounding Digital Media Audience Measurement

PRESS CONTACT: Peter Fuller petercfuller & partners 650-279-5097 peter@petercfuller.com Second Meeting of the ARF Digital Media Measurement Council Scheduled for August 16, 2001 New York, August 16, 2001-The Advertising Research Foundation (ARF) announced today that the newly formed industry coalition known as the Digital Media Measurement Council will begin planning an aggressive roadmap aimed at standardizing certain areas of digital media...

Posted 08/16/2001