Online ad group challenges comScore, Nielsen/NetRatings to justify numbers

Charging that Internet audience measurement services comScore Networks and Nielsen/NetRatings produce data with unexplained discrepancies, the Interactive Advertising Bureau has called on each to submit to an audit by the Media Rating Council.

Posted 04/25/2007Kurt PetersPost a comment

Yahoo aims for more accurate counting of online ad impressions

Measurement standards that are consistent across multiple websites have become critical to the future of impression-based web advertising. Yahoo’s platform is among the first to implement new counting standards developed by the IAB.

Posted 08/10/2005Mary WagnerPost a comment

/ Technology

NetRatings files patent infringement suits against Coremetrics, Omniture

NetRatings, an Internet media and market research firm, today filed patent infringement lawsuits against Coremetrics and Omniture.

Posted 05/20/2005Paul DemeryPost a comment

comScore Networks names Bob Ivins to head expanded European operation

ComScore Networks, a provider of consumer behavior research and analysis, has named online research veteran Bob Ivins as managing director of a newly expanded and consolidated European operation based in London.

Posted 04/04/2005Kurt PetersPost a comment

/ Technology

80% of U.S. Internet population is shopping online this holiday season

128 million consumers visited web sites in the Retail category in November, representing 80% of the U.S. Internet population, comScore Media Metrix reports. Eight of November`s top 10 gaining categories were Retail subcategories.

Posted 12/21/2004Kurt PetersPost a comment

/ Technology

ComScore acquires part of Media Metrix from Jupiter

In a deal worth $1.5 million, comScore Networks Inc. has acquired certain assets of Media Metrix Internet Audience Measurement service and landed new financing for expansion.

Posted 06/07/2002Internet RetailerPost a comment

/ Technology

Further revival of the Internet: Online ads are going up

The number of unique ads online jumped 33% from January to April of this year, reaching a new high of nearly 70,000 last month, reports Nielsen/NetRatings.

Posted 05/13/2002Kurt PetersPost a comment

/ Technology

NetRatings will acquire Jupiter and eRatings.com

NetRatings will purchase researcher Jupiter Media Metrix for $71.2 million and has agreed to purchase the 80.1% of ACNielsen eRatings.com that it does not already own.

Posted 10/26/2001Kurt PetersPost a comment