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Austin Caldwell

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  • Get to know Google Plus

    Get to know Google Plus

    Experts believe Google is likely to incorporate signals from Google Plus in its search ranking algorithms. Retailers can prepare by building a presence on the social network.

    Posted 03/03/2014Amy DustoPost a comment

    Experts believe Google is likely to incorporate signals from Google Plus in its search ranking algorithms. Retailers can prepare by building a presence on the social network.
  • How Google Plus helps Top 1000 retailers boost click-through rates

    / E-Retailers

    How Google Plus helps Top 1000 retailers boost click-through rates

    Around 43% of Top 1000 retailers include the +1 button on product pages. Including ‘+1’ data in paid search ads increases click-through rates by 10-15%, according to Google. Some retailers say they’ve also noticed a lift in organic search rankings and clicks.

    Posted 02/21/2014Amy DustoPost a comment

    Around 43% of Top 1000 retailers include the +1 button on product pages. Including ‘+1’ data in paid search ads increases click-through rates by 10-15%, according to Google. Some retailers say they’ve also noticed a lift in organic search rankings and clicks.

    Related Content:Top 500 Insider

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