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  • The appeal of live service

    / Technology

    The appeal of live service

    A fifth of the top 100 online retailers, including Amazon, Nordstrom and Blue Nile, have humans answering the phone when consumers call with questions about products, deliveries and other shopping-related issues, according to a new study from StellaService. Relying on the robot-voiced prompts of automated phone systems can lead to longer hold times and frustrated consumers hanging up.

    Posted 08/24/2011Thad Rueter1 comments

    A fifth of the top 100 online retailers, including Amazon, Nordstrom and Blue Nile, have humans answering the phone when consumers call with questions about products, deliveries and other shopping-related issues, according to a new study from StellaService. Relying on the robot-voiced prompts of…

    Related Content:Etronics

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