/ Marketing

Carsguide.com.au upgrades site search to support targeted promotions

Carsguide.com.au, an Australian automotive web site featuring comparison shopping and vehicle listings as well as news, has upgraded its site search functionality to support merchandising based on visitors’ shopping behavior.

Posted 03/06/2008Paul DemeryPost a comment

/ Marketing

Design flaws overshadow content at Japanese automotive sites

While the web sites of four major Japanese automakers rank high on providing valuable content, poor navigation and presentation make content and function hard to find and consume, a recent study has found.

Posted 08/23/2007Paul DemeryPost a comment

Goldspeed.com peers into its data and finds bling

Traditional web jeweler Goldspeed features hip hop style on TrueBling.com, which grew out of Goldspeed’s sales and customer data.

Posted 07/06/2007Kurt PetersPost a comment

/ Marketing

Kia tops the list of best auto manufacturers` sites

Kia.com is the most useful manufacturer web site for new vehicle shopping, according to a J.D. Power and Associates study that measures the usefulness of sites and concentrates on appearance, speed, navigation and information/content.

Posted 03/02/2007Kurt PetersPost a comment

Overstock.com test-driving ‘Cars’ program

Beta testing for Overstock.com Cars is under way as the online discount retailer reaches into a new market.

Posted 01/03/2007Mark BrohanPost a comment

/ E-Retailers

U.S. Auto Parts plans a public stock offering

Though it hasn’t set terms, U.S. Auto Parts has filed a stock registration statement with the SEC. With the proceeds, U.S. Auto Parts will repay a $35 million debt and use the remainder for general corporate purposes.

Posted 11/03/2006Kurt PetersPost a comment

/ Technology

Hummer tops the list of best auto manufacturer sites

Hummer.com provides online car shoppers with the deepest combination of content and best array of self-help tools, according to new research from J.D. Power.

Posted 07/07/2006Kurt PetersPost a comment

/ Technology

Used car buyers prefer web surfing to paper shuffling

More than twice as many late-model used vehicle buyers find the car, truck or SUV they purchase through the Internet than both newspaper and magazine classified ads combined, according to a new study from J.D. Power and Associates.

Posted 05/31/2006Mark BrohanPost a comment