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1 - 7 of 7 Results

  • / E-Retailers

    Avon begins the New Year with more consolidation

    Avon will record a charge of $120 million for the fourth quarter to restructure some international direct selling operations, streamline its global supply chain, and outsource certain call center and transaction processing operations.

    Posted 01/09/2008Bill BriggsPost a comment

    Avon will record a charge of $120 million for the fourth quarter to restructure some international direct selling operations, streamline its global supply chain, and outsource certain call center and transaction processing operations.

    Related Content:Avon Global Strategy

  • / Technology

    Zappos posts beautiful November traffic increase

    Six of the top 10 apparel and beauty sites experienced an increase in visits in November, with three posting double-digit increases, according to Nielsen/NetRatings Inc. Zappos.com had the largest increase, with visits increasing 44% to 3.9 million.

    Posted 12/29/2006Bill BriggsPost a comment

    Six of the top 10 apparel and beauty sites experienced an increase in visits in November, with three posting double-digit increases, according to Nielsen/NetRatings Inc. Zappos.com had the largest increase, with visits increasing 44% to 3.9 million.
  • / Marketing

    Avon builds a global business-to-business web platform

    Avon has spent much of the past year restructuring the company to become more competitive. As part of the process Avon also is retooling its global business-to-business Internet platform and adding new features for online ordering.

    Posted 11/01/2006Mark BrohanPost a comment

    Avon has spent much of the past year restructuring the company to become more competitive. As part of the process Avon also is retooling its global business-to-business Internet platform and adding new features for online ordering.

    Related Content:Avon Global Strategy

  • / E-Retailers

    Avon names a new vice president of global web enablement

    Avon has promoted Stephen Pedley to vice president global web enablement and new marketing. He will report to Brian Connolly, executive vice president of global sales strategy, and head up Avon’s new business-to-business e-commerce initiative.

    Posted 10/30/2006Kurt PetersPost a comment

    Avon has promoted Stephen Pedley to vice president global web enablement and new marketing. He will report to Brian Connolly, executive vice president of global sales strategy, and head up Avon’s new business-to-business e-commerce initiative.

    Related Content:Avon Global Strategy

  • After segmenting customers, Avon doubles sales driven by e-mail

    After analyzing its online customer activity, Avon segmented its e-mail marketing campaigns according to the shopping patterns of groups of customers. "It’s been one of our biggest revenue drivers," an executive says.

    Posted 07/14/2004Paul DemeryPost a comment

    After analyzing its online customer activity, Avon segmented its e-mail marketing campaigns according to the shopping patterns of groups of customers. "It’s been one of our biggest revenue drivers," an executive says.
  • / Marketing

    Avon.com branches into Canada as its first foray into non-US EC markets

    Avon’s Canadian e-commerce site, which will go live in early May, will feature more than 1,000 SKUs and have a similar look and feel to the direct marketer’s core U.S. site.

    Posted 04/09/2004Kurt PetersPost a comment

    Avon’s Canadian e-commerce site, which will go live in early May, will feature more than 1,000 SKUs and have a similar look and feel to the direct marketer’s core U.S. site.
  • Color it beautiful

    Avon.com isn’t just another pretty face at the online cosmetics counter. The site’s hip presentation techniques have a strong utilitarian bent. No small, blurry pictures here. Click on an item, and a large color photo pops up, along with a text box that describes the product. Likewise, the site’s color swatches are easy to see and conveniently grouped into “warm” and “cool” categories. “They really seem to be addressing customer needs,” says Liz...

    Posted 12/26/2000Don DavisPost a comment

    Avon.com isn’t just another pretty face at the online cosmetics counter. The site’s hip presentation techniques have a strong utilitarian bent. No small, blurry pictures here. Click on an item, and a large color photo pops up, along with a text box that describes the product. Likewise, the…

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