/ Marketing

Avon builds a global business-to-business web platform

Avon has spent much of the past year restructuring the company to become more competitive. As part of the process Avon also is retooling its global business-to-business Internet platform and adding new features for online ordering.

Posted 11/01/2006Mark BrohanPost a comment

Related Searches:Avon Global Strategy

/ E-Retailers

Avon names a new vice president of global web enablement

Avon has promoted Stephen Pedley to vice president global web enablement and new marketing. He will report to Brian Connolly, executive vice president of global sales strategy, and head up Avon’s new business-to-business e-commerce initiative.

Posted 10/30/2006Kurt PetersPost a comment

Related Searches:Avon Global Strategy

After segmenting customers, Avon doubles sales driven by e-mail

After analyzing its online customer activity, Avon segmented its e-mail marketing campaigns according to the shopping patterns of groups of customers. "It’s been one of our biggest revenue drivers," an executive says.

Posted 07/14/2004Paul DemeryPost a comment

/ Marketing

Avon.com branches into Canada as its first foray into non-US EC markets

Avon’s Canadian e-commerce site, which will go live in early May, will feature more than 1,000 SKUs and have a similar look and feel to the direct marketer’s core U.S. site.

Posted 04/09/2004Kurt PetersPost a comment

Color it beautiful

Avon.com isn’t just another pretty face at the online cosmetics counter. The site’s hip presentation techniques have a strong utilitarian bent. No small, blurry pictures here. Click on an item, and a large color photo pops up, along with a text box that describes the product. Likewise, the site’s color swatches are easy to see and conveniently grouped into “warm” and “cool” categories. “They really seem to be addressing customer needs,” says Liz...

Posted 12/26/2000Don DavisPost a comment