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/ Technology
Baby boomers are more likely to consume than create online social content
More than 60% of Baby Boomers view or listen to social content. Marketers can reach them by sponsoring content where they are online, Forrester Research says in a new study.
Posted 02/12/2009Paul DemeryPost a comment
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/ Technology
Men more likely than women to use alternative payment methods, study says
Men show a higher propensity than women to use all payment types for online purchases, particularly alternative payment methods, according to a recent study from Javelin Strategy & Research.
Posted 04/17/2008Paul DemeryPost a comment
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/ Technology
Baby boomers and over-60s are going online in greater numbers
The number of U.S. baby boomers who use the Internet at least once a month will grow to 63.7 million in 2011 from 59.4 million this year, according to “Baby Boomers and Silver Surfers: Two Generations Online,” a new report from eMarketer.com.
Posted 12/13/2007Don DavisPost a comment
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/ Technology
Women and Boomers lead increase in digital music player sales, study says
28% of Americans aged 12 and up own a digital music player, up from 12% a year ago, and sales are growing fastest among women, Gen Xers and the youngest of the Baby Boomers, says a new study by Digital Life America and Canada-based Fast ForwardTM.
Posted 07/14/2006Paul DemeryPost a comment
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/ Technology
Baby boomers spend more online than other age groups, Jupiter says
Baby boomers spend more online than average users despite comparable incomes, according to a new study from Jupiter Research.
Posted 08/01/2005Kurt PetersPost a comment
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/ Technology
Echo Boomers: a generation on the move
Online retailers will need new marketing strategies to appeal to the Echo Boomers, Baby Boomers’ offspring born between 1982 and 2002, says Doug Akin, managing partner of Mr. Youth Inc.
Posted 06/07/2005Mary WagnerPost a comment
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/ Technology
Two-thirds of baby boomers use the Internet
About two-thirds of adults ages 50 to 64 years old use the Internet, compared with 28% of those 65 years or older, according to a recent eMarketer report.
Posted 06/01/2005Kurt PetersPost a comment
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/ Press Release
BABY BOOMERS AND GENERATION JONES FIND A HOME ONLINE
BOOMj.com Launches New Lifestyle Social Networking Site for Key Generations LAS VEGAS, July 17, 2007 – Existing social networks and Web portals are geared specifically toward Generations X and Y, but there is an escalating phenomenon of individuals over the age of 40 joining social networks according to recent reports by ComScore, and according to Jupiter Research, the same demographic spends more money online than any other group. This...
Posted 07/19/2007
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