/ Technology

Strangers become online shopping advisers

Young shoppers trust user-generated content crafted by strangers, a survey finds.

Posted 02/01/2012Zak StamborPost a comment

Related Searches:Bazaarvoice Connections | Millennials | Baby Boomers

/ Technology

As social commerce spreads, half of American adults say they use social networks

A Pew report also shows the increasing popularity of social media among older consumers.

Posted 08/30/2011Zak StamborPost a comment

Related Searches:Baby Boomers

/ Technology

M-commerce finds a home on tablets

Shopppers prefer tablet computers to smartphones, Forrester says.

Posted 07/26/2011Kevin WoodwardPost a comment

/ E-Retailers

Boomers come of age on the web

Newegg, an electronics e-retailer, has made subtle changes to appeal to older shoppers.

Posted 01/21/2011Allison EnrightPost a comment

Related Searches:Baby Boomers

/ Technology

Two-thirds of online adults shop on the web

Pew research suggests that older baby boomers are the most avid online shoppers.

Posted 12/16/2010Allison EnrightPost a comment

Related Searches:Baby Boomers