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BabyCenter

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1 - 8 of 8 Results

  • / Technology

    Today’s new mom is never disconnected, says a new survey

    Marketers looking to reach new moms better be ready to embrace all forms of modern technology and communications, says the new “The 21st Century Mom Report” survey from BabyCenter LLC, a unit of Johnson & Johnson.

    Posted 06/30/2009Katie EvansPost a comment

    Marketers looking to reach new moms better be ready to embrace all forms of modern technology and communications, says the new “The 21st Century Mom Report” survey from BabyCenter LLC, a unit of Johnson & Johnson.
  • / E-Retailers

    BabyCenter.com shuts down e-commerce store

    Johnson & Johnson closed its e-commerce store at BabyCenter.com yesterday to focus on the site’s media and content offerings.

    Posted 01/07/2009Bill BriggsPost a comment

    Johnson & Johnson closed its e-commerce store at BabyCenter.com yesterday to focus on the site’s media and content offerings.
  • / Marketing

    BabyCenter.com expands content and customization with redesigned site

    The new BabyCenter.com offers personalization options for the home page and content navigation, a new site search engine and more emphasis on community. Customers can customize shopping based on the stage of their pregnancy or age of their child.

    Posted 08/23/2007Paul DemeryPost a comment

    The new BabyCenter.com offers personalization options for the home page and content navigation, a new site search engine and more emphasis on community. Customers can customize shopping based on the stage of their pregnancy or age of their child.
  • / Press Release

    Offermatica`s "AdBox" Delivers More Control, Significant Return on Search, Display Advertising

    "Advertising Optimization" boosts search and banner effectiveness SAN FRANCISCO, CA – September 25, 2006 – Offermatica™, the leading provider of tools to help businesses optimize online marketing campaigns, announced today its new, proprietary AdBox technology. An extension of Offermatica’s leading website testing and optimization platform, AdBox enables online advertisers to automatically present the most effective creative across nearly all ad...

    Posted 09/26/2006

    "Advertising Optimization" boosts search and banner effectiveness SAN FRANCISCO, CA – September 25, 2006 – Offermatica™, the leading provider of tools to help businesses optimize online marketing campaigns, announced today its new, proprietary AdBox technology. An extension of Offermatica’s…
  • / Press Release

    BabyCenter Selects Efficient Frontier to Optimize Paid Search Marketing Campaigns

    The Most Visited Online Resource for New & Expectant Parents Relies Upon Leader in Paid Keyword Optimization Services to Improve Both ROI & Volume from Pay-Per-Click Marketing Mt. View, CA – March 08, 2005 – Efficient Frontier, the leading provider of datadriven paid keyword optimization services and search engine marketing (SEM), today announced that BabyCenter, the leading online resource for new and expectant parents, has selected Efficient...

    Posted 03/17/2005

    The Most Visited Online Resource for New & Expectant Parents Relies Upon Leader in Paid Keyword Optimization Services to Improve Both ROI & Volume from Pay-Per-Click Marketing Mt. View, CA – March 08, 2005 – Efficient Frontier, the leading provider of datadriven paid keyword optimization…
  • No more sounds of silence on the web

    Advertisers experienced 15-168% lifts in ad awareness by using audio in ads at BabyCenter, a portal for new and expectant parents. But don’t overdo it: Favorability ratings were highest when consumers were exposed to audio ads three or fewer times.

    Posted 11/19/2003Kurt PetersPost a comment

    Advertisers experienced 15-168% lifts in ad awareness by using audio in ads at BabyCenter, a portal for new and expectant parents. But don’t overdo it: Favorability ratings were highest when consumers were exposed to audio ads three or fewer times.
  • / Press Release

    BABYCENTER USES NEWROADS TO HELP MAKE ITS E-COMMERCE INITIATIVE A REALITY

    Business Process Outsource Solutions Company Delivers Order Management and Returns, Warehouse and Inventory Management GREENWICH, Conn. - Feb. 27, 2002 - NewRoads, a business process outsourcer of fulfillment services that enable retailers and manufacturers to deliver their products more efficiently to their customers, was selected by BabyCenter to provide an order fulfillment outsourcing solution for its new e-commerce initiative. The BabyCenter...

    Posted 02/28/2002

    Business Process Outsource Solutions Company Delivers Order Management and Returns, Warehouse and Inventory Management GREENWICH, Conn. - Feb. 27, 2002 - NewRoads, a business process outsourcer of fulfillment services that enable retailers and manufacturers to deliver their products more…
  • The eulogies start for not-yet-dead eToys

    Everyone loved the idea of eToys--a great site with a targeted market. But great reviews probably won`t save the faltering e-retailer.

    Posted 02/01/2001Internet RetailerPost a comment

    Everyone loved the idea of eToys--a great site with a targeted market. But great reviews probably won`t save the faltering e-retailer.

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