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Backcountry takes to the road with two new sites for cycling

RealCyclist.com targets road cyclists who ride and race on paved surfaces. A second e-commerce site, HuckNroll.com reaches out to mountain bikers.

Posted 05/22/2009Katie DeatschPost a comment

RealCyclist.com targets road cyclists who ride and race on paved surfaces. A second e-commerce site, HuckNroll.com reaches out to mountain bikers.

Backcountry.com’s Dogfunk seeks friends-to-site traffic lift from MySpace

Backcountry’s snowboard site Dogfunk.com experiments with a branded page on social networking site MySpace to see if more MySpace friends means more web site traffic.

Posted 09/18/2007Kurt PetersPost a comment

Backcountry’s snowboard site Dogfunk.com experiments with a branded page on social networking site MySpace to see if more MySpace friends means more web site traffic.

Backcountry.com makes a commitment to catalogs

After experimenting with paper catalogs since 2003, online retailer Backcountry.com makes catalogs a standing part of its marketing mix with plans to expand dedicated staff this year.

Posted 04/06/2007Kurt PetersPost a comment

After experimenting with paper catalogs since 2003, online retailer Backcountry.com makes catalogs a standing part of its marketing mix with plans to expand dedicated staff this year.

/ Marketing

Backcountry introduces an alert system for bargain hunters

Backcountry.com has introduced a service for customers who can’t get enough of its SteepandCheap.com site, which offers deep discounts: an alert system that notifies bargain hunters when a new deal has been posted.

Posted 11/30/2006Paul DemeryPost a comment

Backcountry.com has introduced a service for customers who can’t get enough of its SteepandCheap.com site, which offers deep discounts: an alert system that notifies bargain hunters when a new deal has been posted.

/ E-Retailers

Backcountry.com laughs all the way to the bank

New web sites, enhanced I.T. infrastructure and a larger distribution center were the driving forces behind climbing sales in 2005, “a monster year,” says John Bresee, president.

Posted 02/15/2006Bill BriggsPost a comment

New web sites, enhanced I.T. infrastructure and a larger distribution center were the driving forces behind climbing sales in 2005, “a monster year,” says John Bresee, president.

BackCountry.com goes back to its roots

BackCountry.com is launching niche web sites to rebuild its image as an expert in performance outdoor gear.

Posted 03/24/2005Paul DemeryPost a comment

BackCountry.com is launching niche web sites to rebuild its image as an expert in performance outdoor gear.

'Give the lady what she wants'

For web merchants, that retail truism means recognizing each visitor's needs and tailoring sites to satisfy them, advised speakers at the Internet Retailer Web Design & Usability Conference.

Posted 04/01/2012Don Davis1 comments

For web merchants, that retail truism means recognizing each visitor's needs and tailoring sites to satisfy them, advised speakers at the Internet Retailer Web Design & Usability Conference.

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Back to the Future

Backcountry.com re-adopts a niche strategy

Posted 05/02/2005Internet RetailerPost a comment

Backcountry.com re-adopts a niche strategy

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