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  • REI.com: On the go

    / Marketing

    REI.com: On the go

    The site provides a myriad of filtering options to help consumers.

    Posted 11/27/2012Kevin WoodwardPost a comment

    The site provides a myriad of filtering options to help consumers.
  • How the web helps Mountain Equipment scale new multi-channel heights

    Though the web generated only $6.8 million of the co-op’s 2004 total sales of $152 million, Mountain Equipment is using the Internet as an effective multi-channel tool to keep pace with larger Canadian chains such as Coast Mountain Sports.

    Posted 09/14/2005Kurt PetersPost a comment

    Though the web generated only $6.8 million of the co-op’s 2004 total sales of $152 million, Mountain Equipment is using the Internet as an effective multi-channel tool to keep pace with larger Canadian chains such as Coast Mountain Sports.
  • / Technology

    Outdoor magazine and content site Backpacker adds e-commerce offering

    Through cross-channel promotion with retailer Altrec.com, Backpacker’s print, broadcast and web offering will reach more than 5 million outdoor enthusiasts. Backpacker.com also operates Gearfinder.com, an online gear and information database.

    Posted 06/04/2002Internet RetailerPost a comment

    Through cross-channel promotion with retailer Altrec.com, Backpacker’s print, broadcast and web offering will reach more than 5 million outdoor enthusiasts. Backpacker.com also operates Gearfinder.com, an online gear and information database.
  • FogDog Launches Women's Sports Site

    In an apparent bid to compete with Lucy.com and other sites geared toward women, sporting goods e-retailer Fogdog Sports has opened a sub-site for active women featuring both merchandise and information. The site, her.fogdog.com will carry apparel and gear ranging from Mary Pierce's French Open tennis outfit to products built specifically for a woman's shape and metabolic rate, such as backpacks, wetsuits, wakeboards and sleeping bags. The site...

    Posted 01/19/2001Don DavisPost a comment

    In an apparent bid to compete with Lucy.com and other sites geared toward women, sporting goods e-retailer Fogdog Sports has opened a sub-site for active women featuring both merchandise and information. The site, her.fogdog.com will carry apparel and gear ranging from Mary Pierce's French Open…
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