Banana Republic launches petites line exclusively online

Banana Republic hopes to tap into a market that constitutes 43% of American women. The site will feature tools showing how petite styles fit.

Posted 08/16/2001Kurt PetersPost a comment

/ Marketing

Banana Peels Away "Bananers"

Banana Republic has launched the latest version of its BananaRepublic.com website, which recreates the "relaxed" atmosphere of the company's stores and catalog and does not include promotional banners, pop-ups, commercial links and "clutter" that are common on the web, it says. The site will offer an extensive product assortment similar to that available in the stores and the catalog, including men's and women's apparel, shoes, accessories,...

Posted 01/19/2001Don DavisPost a comment