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/ Marketing
Disposable card numbers come to France
Two French credit card issuers--Société Générale and Caisse d’Epargne--have introduced disposable credit card numbers, which card issuers in the U.S. have been promoting for nearly two years.
Posted 04/30/2002Kurt PetersPost a comment
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/ Technology
Discover launches single-use card number option for online shopping
Discover Financial Services has upgraded its Discover Deskshop, a virtual credit card for web shopping, and included a single-use card number option. Nearly 6 million Discover cardholders have created Deskshop accounts at DiscoverCard.com.
Posted 11/06/2001Kurt PetersPost a comment
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Credit card companies fight the battle for shoppers' online wallet share
Credit cards may be the currency of the Internet, but it has only been recently that Internet retailers are discovering a perennial gold mine of incremental sales and increased customer loyalty by forming marketing partnerships with credit card issuers. As marketing-driven companies whose profits are tied to how much their cardholders spend, credit card issuers have a history of delivering incremental sales to retailers in the physical world...
Posted 01/31/2001Don DavisPost a comment
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