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1 - 8 of 8 Results
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/ Marketing
Mobile, social and video ads are poised for gains in 2012
A survey also finds that online marketers will spend less on ad networks.
Posted 03/06/2012Allison Enright1 comments
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/ Marketing
U.S. online ad spending increases 23% in the first half of 2011
Advertisers spent a record $14.9 billion, with display accounting for 37%.
Posted 09/28/2011Thad RueterPost a comment
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/ Marketing
IRCE 2011 Report: Authenticity drives online success
The online revolution is only beginning, Arianna Huffington said today at IRCE 2011.
Posted 06/15/2011Zak StamborPost a comment
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/ Marketing
Spending for online video ads will increase 52% in 2011, eMarketer says
Search, though, still accounts for most web advertising dollars, the research firm says.
Posted 06/08/2011Thad RueterPost a comment
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/ E-Retailers
Ad experiments pay off for Ice.com, an IRCE speaker says
The jewelry e-retailer remodels its marketing mix and measurement approach.
Posted 04/14/2011Allison EnrightPost a comment
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/ E-Retailers
E-retailer Tabcom boosts revenue and attracts new customers with targeted ads
The operator of niche e-commerce sites, including Dog.com, is also launching an online pet pharmacy.
Posted 04/07/2011Stefany MoorePost a comment
Related Searches:Tabcom
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/ Technology
Click fraud increases 15.3% in Q4
A Click Forensics report cautions about an inflation scheme involving banner ads.
Posted 01/26/2011Thad RueterPost a comment
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/ Technology
Online advertising set to grow 14% in 2011
New projections from Borrell Associates predict 9% growth in e-mail ads.
Posted 08/25/2010Thad RueterPost a comment
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