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/ Technology
Texts prompt shoppers to pull out their plastic
In a test, shoppers sent marketing text messages when close to stores spent more.
Posted 04/16/2013Katie DeatschPost a comment
Related Searches:Text Message | Katie Deatsch | Geolocation
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/ E-Retailers
Barneys New York is launching an off-price site on Monday
The retailer will sell out-of-season apparel on the site.
Posted 01/31/2013Kevin WoodwardPost a comment
Related Searches:Bluefly | Flash Sale | Barneys
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/ Technology
Retailers should pay more attention to supply chains in 2012, a report urges
Half of retailers don’t have access to accurate inventory and order data, Aberdeen says.
Posted 12/30/2011Allison EnrightPost a comment
Related Searches:Barneys
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/ E-Retailers
Macy’s goes global
The retailer starts selling to consumers in 91 countries outside the United States.
Posted 06/27/2011Allison EnrightPost a comment
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/ Marketing
Barneys New York sends out a multimedia online catalog with videos
Catalog enables consumers to link to products on Barneys.com.
Posted 09/09/2010Allison EnrightPost a comment
Related Searches:Cosmetics Online Sales | Larry Promisel
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/ Marketing
When it comes to m-commerce, test and test again is one retailer’s site design mantra
Barneys tested its m-commerce site on a range of mobile devices.
Posted 08/26/2010Katie DeatschPost a comment
Related Searches:Demandware
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/ Marketing
The hard part of mobile site tracking
JavaScript challenges retailers when they measure mobile site performance.
Posted 08/20/2010Katie Deatsch2 comments
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/ Marketing
How to make a mobile site seem to load fast—even if it doesn’t
Speed is important in m-commerce, and the illusion of speed is almost as good.
Posted 08/18/2010Katie Deatsch1 comments
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/ Marketing
Barneys improves e-mail targeting with new tool
Barneys customers respond to e-mails up to 10 times more often when messages are sent to lists segmented by Proclivity.
Posted 12/31/2007Bill BriggsPost a comment
Related Searches:Larry Promisel
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/ E-Retailers
BabyStyle.com buys apparel brand, names founder as BabyStyle president
BabyStyle.com, a multi-channel retailer of maternity, baby and children’s apparel and gear, has acquired the Cadeau Maternity apparel brand and named its founder, Emilia Fabricant, as BabyStyle’s president and chief merchandising officer.
Posted 05/21/2007Paul DemeryPost a comment
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